MyInfluencer
Brief

"Food Influencers for Instagram promotion. These would be people who create recipes or visit restaurants "

Food influencers for Instagram promotion

Research Insight & Analysis

Product Positioning

The user's query indicates a focus on promoting food-related content on Instagram, specifically through influencers who create recipes or visit restaurants. This suggests a positioning strategy centered around culinary experiences, food discovery, and gastronomic creativity. The brand or product can be positioned as a go-to source for food enthusiasts looking for new recipes, restaurant recommendations, and culinary inspiration.

Target Customers

The ideal customer profile for this campaign would likely include:

  • Food Enthusiasts: Individuals who enjoy cooking, trying new recipes, and exploring different cuisines.
  • Restaurant Goers: People who frequently dine out and are always on the lookout for new and exciting dining experiences.
  • Home Cooks: Those who love to cook at home and are interested in discovering new recipes and cooking techniques.
  • Social Media Savvy Individuals: Users who are active on Instagram and follow food influencers for inspiration and recommendations.

Illustrative examples:

  • A young professional who enjoys cooking elaborate meals on weekends.
  • A couple who loves exploring new restaurants and sharing their experiences on social media.
  • A college student who follows food trends and tries out new recipes in their dorm kitchen.

Potential Influencer Matches

Recipe Creators

These influencers focus on creating and sharing unique recipes. They often have a dedicated following of home cooks and food enthusiasts. Collaborating with them can help showcase your product in a practical and engaging way.

Restaurant Reviewers

Influencers who visit and review restaurants can attract an audience interested in dining out and discovering new places to eat. They can help position your brand as a trusted source for restaurant recommendations.

Food Photographers

Influencers who specialize in food photography can create visually appealing content that highlights the aesthetic appeal of your product or the dishes it can be used to create.

Culinary Experts

Chefs and culinary professionals who share their expertise and cooking tips can lend credibility to your brand and attract a more discerning audience.

Content Creation Ideas

Recipe Tutorials

Collaborate with recipe creators to develop step-by-step tutorials featuring your product. This can include video content, carousel posts, and Instagram Stories.

Restaurant Features

Partner with restaurant reviewers to create content that highlights the best dishes at various restaurants, incorporating your product where possible.

Cooking Challenges

Launch a cooking challenge where influencers and their followers create dishes using your product. This can generate user-generated content and increase engagement.

Behind-the-Scenes Content

Share behind-the-scenes content of influencers using your product in their kitchens or during restaurant visits. This can provide a more authentic and relatable perspective.

Themed Cooking Series

Develop a themed cooking series with influencers, such as "Weeknight Dinners" or "Holiday Baking," to showcase the versatility of your product.

By leveraging these strategies, you can effectively reach your target audience and create engaging, shareable content that promotes your brand on Instagram.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Food influencers for Instagram promotion
Campaign Objectives
Looking for food influencers on Instagram who create recipes or visit restaurants. Ideal influencers should be active on Instagram and produce content related to food, recipes, and restaurant experiences.
Influencer Persona
Food influencers who create recipes or visit restaurants, active on Instagram.
Content Themes
#Foodie #Recipe #Restaurant
#1
Nick DiGiovanni
Nick DiGiovanni
@UCMyOj6fhvKFMjxUCp3b_3gA
US
Subscribe to catch Gordon.
Followers
19.2M
Mega Influencer
Engagement Rate
2.3%
Last Post
1 month ago
85%Match Score
Fit for"Looking for food influencers on Instagram who create recipes or visit restaurants. Ideal influencers should be active on Instagram and produce content related to food, recipes, and restaurant experiences."
This channel is focused on Gordon Ramsay, a well-known chef, which aligns well with the brand's focus on recipes and restaurant experiences.
#2
cravingsandcalories vlogs
cravingsandcalories vlogs
@UCsKc38DDpGkNTHwsYjA0rbA
IN
Hi, Simran and Tushar this side, 2 foodies who love to explore, eat and travel❤️ We Really, Actually Travel To Eat 😬 For Business Inquires , mail us on - inquiries.cravingsandcalories@gmail.com
Followers
3.4M
Mega Influencer
Engagement Rate
3.3%
Last Post
1 month ago
85%Match Score
Fit for"Looking for food influencers on Instagram who create recipes or visit restaurants. Ideal influencers should be active on Instagram and produce content related to food, recipes, and restaurant experiences."
This channel focuses on food exploration and travel, which aligns well with the brand's focus on recipes and restaurant experiences.
#3
biteswithlily
biteswithlily
@UCQJY-WJrMYeDt9qzFcT8SNA
🤤 Living my best life through food 💗 Hi, I'm Lily! Come join my exciting adventure to try the best food from around the world ✈️ My passion is to shine light on different cultures & cuisines - I love trying new things and sharing it with you 🥰 Thank you so much for supporting me ❤️
Followers
2.0M
Mega Influencer
Engagement Rate
3.5%
Last Post
1 month ago
80%Match Score
Fit for"Looking for food influencers on Instagram who create recipes or visit restaurants. Ideal influencers should be active on Instagram and produce content related to food, recipes, and restaurant experiences."
This channel focuses on food from around the world, which aligns well with the brand's focus on recipes and restaurant experiences.
#4
Wirally Food
Wirally Food
@UCjS-Hn6CZN0sISJSjIflECQ
IN
This page is for Food lovers, it showcases cooking tips, ideas, recipes, Food reviews and more. A one stop destination for every foodie! Here you can come see the the beautiful food we create and try it on your own! In case you are lazy like some of us... come here drool and don't forget to share it with your friends who will cook for you! :) For business enquiries, email us at brands@tamadamedia.com
Followers
383.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
80%Match Score
Fit for"Looking for food influencers on Instagram who create recipes or visit restaurants. Ideal influencers should be active on Instagram and produce content related to food, recipes, and restaurant experiences."
This channel is focused on food lovers, cooking tips, and food reviews, which aligns well with the brand's focus on recipes and restaurant experiences.
#5
Lukefoods
Lukefoods
@UCT96jfF1m8B9XU0QUUc0cAQ
US
A food reviewer who is blessed to have such an amazing audience. Links to my socials are located below! Email: luke@jakerosenentertainment.com
Followers
107.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Looking for food influencers on Instagram who create recipes or visit restaurants. Ideal influencers should be active on Instagram and produce content related to food, recipes, and restaurant experiences."
This channel is focused on food reviews, which aligns well with the brand's focus on recipes and restaurant experiences.
#6
Brennen Taylor
Brennen Taylor
@UCj0lRqUVkLgTpHZxzyionQw
US
Foodie. Life Hack Tester. Instagram: @Brennen Merch: BrennenTaylor.com Tiktok: @BrennenTaylor Snapchat: BrennenTaylor
Followers
3.7M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Looking for food influencers on Instagram who create recipes or visit restaurants. Ideal influencers should be active on Instagram and produce content related to food, recipes, and restaurant experiences."
This channel focuses on food and life hacks, which aligns well with the brand's focus on recipes and restaurant experiences.