Food bloggers, chefs, or food critics based in Delhi with a strong presence on Instagram, YouTube, and TikTok.

Product Positioning

The brand is looking to promote a food-related product or service in Delhi. Given the vibrant food culture in Delhi, the product can be positioned as a trendy, must-try item that appeals to both locals and tourists. Emphasizing unique flavors, high-quality ingredients, and a connection to Delhi's rich culinary heritage can help differentiate the product in a competitive market.

Target Customers

The ideal customer profile includes:

• Young Professionals: Aged 25-35, who are food enthusiasts and enjoy exploring new culinary experiences.
• Food Bloggers and Enthusiasts: Individuals who actively follow food trends and are always on the lookout for new dining experiences.
• Tourists: Visitors to Delhi who want to experience the local food scene.

Illustrative examples:

• A 28-year-old marketing executive who enjoys dining out and sharing food experiences on social media.
• A 32-year-old food blogger with a significant following who reviews restaurants and food products.
• A 30-year-old tourist visiting Delhi, eager to try local delicacies and share their experiences online.

Potential Influencer Matches

• Local Food Bloggers: Influencers who specialize in reviewing restaurants and food products in Delhi. They have a dedicated following of food enthusiasts who trust their recommendations.
• Lifestyle Influencers: Influencers who cover a broad range of topics, including food, travel, and lifestyle. They can introduce the product to a wider audience.
• Micro-Influencers: Local influencers with a smaller but highly engaged following. They can create authentic and relatable content that resonates with their audience.

Content Creation Ideas

• Food Reviews and Tastings: Influencers can create detailed reviews and tasting videos of the product, highlighting its unique features and flavors.
• Recipe Creations: Collaborate with influencers to create unique recipes using the product, showcasing its versatility.
• Behind-the-Scenes: Share behind-the-scenes content of how the product is made, emphasizing quality and authenticity.
• Cultural Connection: Create content that ties the product to Delhi's culinary heritage, perhaps through storytelling or historical context.
• Interactive Content: Host live cooking sessions, Q&A sessions, or challenges that engage the audience and encourage participation.

By leveraging these strategies, the brand can effectively reach its target audience and create a buzz around the product in Delhi's dynamic food scene.