The brand is looking to promote a food-related product or service in Delhi. Given the vibrant food culture in Delhi, the product can be positioned as a trendy, must-try item that appeals to both locals and tourists. Emphasizing unique flavors, high-quality ingredients, and a connection to Delhi's rich culinary heritage can help differentiate the product in a competitive market.
The ideal customer profile includes:
Illustrative examples:
By leveraging these strategies, the brand can effectively reach its target audience and create a buzz around the product in Delhi's dynamic food scene.
Extracted from Campaign Brief & Market Analysis