The query indicates a focus on the food industry in Saudi Arabia. To position a food-related brand or product effectively in this market, it is essential to consider local tastes, cultural preferences, and dietary restrictions. Saudi Arabia has a rich culinary heritage, and there is a growing interest in both traditional and international cuisines. Additionally, the market is seeing a rise in health-conscious consumers and a demand for high-quality, organic, and halal-certified products.
The ideal customer profile for a food-related product in Saudi Arabia would include:
To effectively reach the target customers, consider collaborating with the following types of influencers:
Here are some content ideas that align with the brand and have the potential to go viral:
By leveraging these strategies, the brand can effectively position itself in the Saudi Arabian market and reach its target customers through the right influencers and engaging content.
Extracted from Campaign Brief & Market Analysis