Food influencers, geen veganisten, sterke sociale media aanwezigheid, passie voor eten.

Product Positioning

To effectively position the brand or product in the market, it is essential to highlight its unique selling propositions (USPs) that differentiate it from competitors. Given the focus on foodies and the restriction against vegan or dairy-free influencers, the product should emphasize its indulgent, flavorful, and possibly gourmet aspects. This positioning can appeal to consumers who enjoy rich, traditional food experiences and are looking for authenticity in their culinary choices.

For new products, consider leveraging trends such as local sourcing, artisanal production, or unique flavor combinations that resonate with the target audience. Highlighting these aspects can create a strong product/market fit, especially in a diverse culinary landscape like the Netherlands.

Target Customers

The ideal customer profile for this campaign would include:

• Food Enthusiasts: Individuals who actively seek out new dining experiences, enjoy cooking, and appreciate high-quality ingredients. They are likely to follow food influencers for inspiration and recommendations.

• Culinary Adventurers: Consumers who are open to trying new cuisines and flavors, often sharing their experiences on social media. They value authenticity and are influenced by the recommendations of trusted foodies.

• Social Media Users: Primarily active on platforms like Instagram and TikTok, these customers engage with food content, looking for visually appealing dishes and innovative recipes.

Illustrative examples include:

• A young professional in Amsterdam who enjoys dining out and follows local food influencers for the latest restaurant openings.

• A home cook in Utrecht who seeks inspiration for new recipes and values high-quality, traditional ingredients.

Potential Influencer Matches

To align with the specified requirements, consider the following types of influencers:

• Local Food Bloggers: Influencers who focus on traditional Dutch cuisine and local dining experiences. They can effectively reach the target audience by showcasing the product in authentic settings.

• Culinary Experts: Chefs or food critics who have a strong following and can provide credibility to the product. Their endorsement can attract food enthusiasts looking for quality.

• Lifestyle Influencers: Those who incorporate food into their broader lifestyle content, focusing on experiences rather than dietary restrictions. They can appeal to a wider audience while still aligning with the brand's values.

Each of these influencer types can create engaging content that resonates with the target customers, driving awareness and interest in the product.

Content Creation Ideas

To maximize engagement and potential virality, consider the following content topics and ideas:

• Recipe Challenges: Encourage influencers to create unique recipes using the product, inviting their followers to participate and share their own creations.

• Behind-the-Scenes Content: Showcase the production process or the story behind the product, highlighting its quality and authenticity.

• Food Pairing Guides: Create content that suggests perfect pairings with the product, appealing to culinary adventurers looking to enhance their dining experiences.

• Local Food Tours: Collaborate with influencers to explore local markets or restaurants that complement the product, providing a comprehensive food experience.

• User-Generated Content Campaigns: Encourage customers to share their own experiences with the product, creating a community around the brand and fostering engagement.

These ideas can help create a vibrant online presence, driving interest and engagement with the target audience.