The product appears to be related to food, and the target market is in Chennai. To position this product effectively, it should emphasize local flavors, cultural relevance and the unique culinary traditions of Chennai. Highlighting the authenticity, quality, and perhaps the health benefits of the food can also be beneficial. For new products, consider positioning them as innovative yet rooted in traditional Chennai cuisine.
The ideal customer profile would include:
Illustrative examples:
Given the user's requirement for micro-influencers with around 1k followers in Chennai, the following types of influencers would be suitable:
By leveraging these strategies, the marketing campaign can effectively reach and engage the target audience in Chennai.
Extracted from Campaign Brief & Market Analysis