The brand is looking to collaborate with food vloggers from Agra. This suggests a focus on the culinary scene of Agra, which is renowned for its rich Mughlai cuisine and street food. The product or service could be a restaurant, a food delivery service, a food product, or a culinary experience. Positioning the brand as an authentic, high-quality, and culturally rich culinary experience would resonate well in the market. Emphasizing the unique flavors and traditional recipes of Agra can create a strong market fit.
The ideal customer profile would include:
Illustrative examples:
These influencers have a strong following in Agra and are well-versed in the local food scene. They can create content that highlights the authenticity and uniqueness of the brand.
Travel bloggers who focus on culinary experiences can attract tourists to the brand. They can create engaging content that showcases the brand as a must-visit spot in Agra.
Lifestyle influencers who cover a range of topics including food, travel, and culture can help reach a broader audience. Their diverse content can introduce the brand to followers who may not be specifically looking for food content but are interested in lifestyle experiences.
Influencers who are students or young professionals can connect with a younger audience. They can create relatable content that appeals to their peers, making the brand trendy and appealing to a younger demographic.
By leveraging these strategies, the brand can effectively reach and engage its target audience, creating a strong presence in the market.
Extracted from Campaign Brief & Market Analysis