The brand appears to be targeting a food product that is not vegan, dairy-free, or plant-based. This suggests a focus on traditional or mainstream food products that include animal-based ingredients. The product can be positioned as a high-quality, authentic, and flavorful option for food enthusiasts who enjoy a diverse diet. Emphasizing the richness, taste, and perhaps the cultural or artisanal aspects of the product can help differentiate it in the market.
The ideal customer profile would include:
By leveraging these strategies, the brand can effectively reach its target audience and create compelling content that resonates with food enthusiasts in the Netherlands.
Extracted from Campaign Brief & Market Analysis