Foodies from the Netherlands

Product Positioning

The brand appears to be targeting a food product that is not vegan, dairy-free, or plant-based. This suggests a focus on traditional or mainstream food products that include animal-based ingredients. The product can be positioned as a high-quality, authentic, and flavorful option for food enthusiasts who enjoy a diverse diet. Emphasizing the richness, taste, and perhaps the cultural or artisanal aspects of the product can help differentiate it in the market.

Target Customers

The ideal customer profile would include:

• Food Enthusiasts: Individuals who enjoy exploring different cuisines and flavors, and are not restricted by dietary limitations such as veganism or dairy-free diets.
• Culinary Hobbyists: People who love cooking and experimenting recipes that include a variety of ingredients.
• Traditional Food Lovers: Consumers who prefer traditional, hearty meals that include meat, dairy, and other non-plant-based products.

Illustrative Examples

1. Young Professionals: Aged 25-35, living in urban areas, who enjoy dining out and trying new recipes at home.
2. Families: Parents looking for delicious and easy-to-prepare meals that the whole family can enjoy.
3. Food Bloggers: Individuals who share their culinary experiences and recipes online, attracting a following of like-minded food lovers.

Potential Influencer Matches

Types of Influencers

1. Food Bloggers and Chefs: Influencers who share recipes, cooking tips, and food reviews. They can create content showcasing the product in various recipes, highlighting its taste and versatility.
2. Lifestyle Influencers: Those who focus on a broader lifestyle niche but have a strong interest in food and cooking. They can integrate the product into their daily routines and share it with their audience.
3. Local Dutch Influencers: Influencers based in the Netherlands who have a strong local following. They can promote the product as a part of Dutch cuisine or in local food contexts.

Enriched Requirements

• Non-Vegan and Non-Dairy-Free: Ensure that the influencers do not follow a vegan or dairy-free diet.
• No Promotion of Plant-Based Products: Influencers should not have a history of promoting plant-based products, ensuring alignment with the brand's positioning.

Content Creation Ideas

General Ideas

1. Recipe Videos: Influencers can create engaging recipe videos using the product, showcasing its versatility and deliciousness.
2. Taste Tests: Influencers can conduct taste tests and share their genuine reactions and reviews, emphasizing the product's flavor and quality.
3. Cooking Challenges: Organize cooking challenges where influencers create unique dishes using the product, encouraging audience participation and engagement.

Creative Ideas

1. Cultural Cuisine Series: Influencers can create a series of videos or posts exploring traditional Dutch recipes or other cultural dishes that feature the product.
2. Behind-the-Scenes: Share behind-the-scenes content of how the product is made, highlighting its authenticity and quality.
3. Collaborative Cook-offs: Partner with multiple influencers to host a virtual cook-off, where they compete to create the best dish using the product, with audience voting and engagement.

By leveraging these strategies, the brand can effectively reach its target audience and create compelling content that resonates with food enthusiasts in the Netherlands.