Food bloggers, chefs, or culinary enthusiasts in Sheffield, aged 18-45, active on Instagram or TikTok.

Product Positioning

The query suggests a focus on "foodies" in Sheffield, indicating a potential interest in food-related products or services. The brand can be positioned as a local culinary expert or a provider of unique food experiences in Sheffield. Emphasizing local ingredients, partnerships with local chefs, or exclusive dining experiences can create a strong market presence. For new products, highlighting their uniqueness or connection to Sheffield's culinary scene can attract attention.

Target Customers

The ideal customer profile includes individuals who are passionate about food, enjoy exploring new culinary experiences, and are likely to share their experiences on social media. Examples include:

• Young professionals who enjoy dining out and trying new restaurants
• Food bloggers or enthusiasts who document their culinary journeys
• Local residents interested in supporting Sheffield's food scene

Potential Influencer Matches

To reach the target customers, consider collaborating with:

• Local food bloggers or Instagram influencers who have a strong following in Sheffield and regularly post about dining experiences
• Chefs or culinary experts based in Sheffield who can provide credibility and authenticity to the brand
• Lifestyle influencers who focus on local culture and experiences, including food

These influencers can effectively engage the target audience by showcasing the brand's offerings through authentic and relatable content.

Content Creation Ideas

• Local Food Tours: Create content around guided tours of Sheffield's best eateries, featuring the brand's products or services.
• Cooking Challenges: Collaborate with influencers to host cooking challenges using the brand's products, encouraging followers to participate and share their creations.
• Behind-the-Scenes: Offer a glimpse into the production process or the story behind the brand, highlighting local ingredients or partnerships.
• Exclusive Tastings: Organize exclusive tasting events for influencers and their followers, creating buzz and generating user-generated content.

These content ideas can help the brand connect with the target audience and increase its visibility in the Sheffield food scene.