MyInfluencer
Brief

Influencers that like football and food in Miami

Sports commentators, food bloggers, lifestyle influencers in Miami

Research Insight & Analysis

Product Positioning

The brand or product can be positioned as a lifestyle choice that combines the excitement of football with the enjoyment of food. This dual interest can be leveraged to create a unique market position that appeals to sports enthusiasts who also appreciate culinary experiences. By associating the product with popular football events and local Miami food culture, the brand can tap into a vibrant community that values both entertainment and gastronomy.

Target Customers

The ideal customer profile includes individuals who are passionate about football and have a keen interest in food. These customers are likely to be:

  • Young adults and middle-aged individuals who enjoy attending football games and exploring new dining experiences.
  • Residents of Miami or frequent visitors who are familiar with the local sports and food scene.
  • Social media users who follow sports and food-related content and engage with influencers in these niches.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

  • Sports Enthusiasts: Influencers who cover football events, share game highlights, and engage with sports fans. They can introduce the product to a football-loving audience.

  • Food Bloggers: Influencers who explore Miami's culinary scene, review restaurants, and share recipes. They can highlight the product's connection to local food culture.

  • Lifestyle Influencers: Those who blend sports and food content, showcasing a balanced lifestyle. They can appeal to followers interested in both football and food.

Content Creation Ideas

  • Game Day Recipes: Collaborate with influencers to create and share recipes that are perfect for football game days, incorporating local Miami flavors.

  • Stadium Food Tours: Partner with influencers to explore and review food options available at Miami football stadiums, creating engaging video content.

  • Football and Food Challenges: Organize challenges where influencers combine football skills with cooking tasks, encouraging audience participation and sharing.

  • Behind-the-Scenes with Influencers: Offer exclusive behind-the-scenes content of influencers attending football games and dining at popular Miami spots, providing an authentic experience to followers.

Curated Influencer List - Searching

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