Influencers interested in football and soccer, with around 5000 followers, based in the United States. They should be involved in football or soccer, either as players or enthusiasts, and create content related to football and soccer.

Product Positioning

The brand or product appears to be related to football (soccer) and is targeting an audience within the United States. Positioning the product in the market can leverage the growing popularity of soccer in the U.S., especially among younger demographics and sports enthusiasts. The product can be positioned as a must-have for soccer fans, offering unique value such as exclusive content, merchandise, or experiences related to football.

Target Customers

The ideal customer profile includes:

• Age Group: 18-35 years old
• Gender: Predominantly male, but also includes female soccer enthusiasts Interests: Football (soccer), sports, fitness, and athletic gear
• Location: United States
• Behavior: Active on social media, follows sports news, engages with sports content, and participates in local soccer events

Illustrative examples:

1. A 25-year-old male who plays in a local soccer league and follows MLS and European football leagues.
2. A 30-year-old female who is a fitness enthusiast and regularly watches soccer matches.
3. A 20-year-old college student who is an avid follower of soccer influencers and engages with soccer-related content on social media.

Potential Influencer Matches

Micro-Influencers

• Profile: Soccer players, coaches, or enthusiasts with 5,000 to 10,000 followers.
• Reach: They have a highly engaged audience and can create authentic content that resonates with their followers.
• Example: A local soccer coach who shares training tips and match highlights.

Niche Sports Influencers

• Profile: Influencers who focus specifically on soccer content, such as match analysis, player interviews, and soccer news.
• Reach: They attract a dedicated audience of soccer fans who are likely to be interested in the product.
• Example: A soccer analyst who provides in-depth commentary on MLS and international matches.

Lifestyle Influencers

• Profile: Influencers who incorporate sports and fitness into their lifestyle content.
• Reach: They can introduce the product to a broader audience that includes casual soccer fans and fitness enthusiasts.
• Example: A fitness influencer who occasionally posts about their love for soccer and attends local matches.

Content Creation Ideas

General Ideas

• Product Reviews: Influencers can review the product, highlighting its features and benefits.
• Giveaways: Organize giveaways where followers can win soccer-related merchandise or experiences.
• Tutorials: Create tutorials on soccer skills, training routines, or game strategies.

Creative Ideas

• Match Day Vlogs: Influencers can vlog their experience attending a soccer match, showcasing the product in use.
• Challenges: Launch soccer-related challenges, such as trick shots or skill competitions, and encourage followers to participate.
• Behind-the-Scenes: Provide exclusive behind-the-scenes content from soccer events, training sessions, or interviews with players.

By leveraging these strategies, the brand can effectively reach and engage its target audience, driving awareness and interest in the product.