Sports enthusiasts, particularly those focused on football, and gamers who enjoy virtual reality experiences. Active on Instagram, YouTube, and TikTok.

Product Positioning

The football virtual reality game can be positioned as an innovative training tool for football enthusiasts and players. It offers a unique selling proposition by allowing users to replay real-life football scenarios in a virtual environment, which can help them improve their ability to scan the pitch and make better decisions during actual games. This product can be marketed as both an entertainment and a training tool, appealing to a wide range of football fans and players.

Target Customers

The ideal customer profile includes:

• Amateur Football Players: Individuals who play football at a non-professional level and are looking to improve their skills.
• Football Enthusiasts: Fans of the sport who enjoy immersive experiences and are interested in reliving iconic football moments. Youth Academies: Organizations that train young players and could use the game as a supplementary training tool.
• Esports Enthusiasts: Gamers who are interested in sports simulations and virtual reality experiences.

Illustrative examples:

• A 16-year-old aspiring football player who wants to enhance their game intelligence.
• A 25-year-old football fan who enjoys both playing and watching football and is looking for a new way to engage with the sport.
• A youth football academy coach seeking innovative training methods for their team.

Potential Influencer Matches

• Football Players and Coaches: Professional or semi-professional players and coaches who can demonstrate the game's training benefits and share their experiences with their followers.
• Esports Influencers: Gamers who specialize in sports games and virtual reality content, as they can attract an audience interested in both gaming and football.
• Sports Enthusiasts and Analysts: Influencers who focus on football analysis and commentary, as they can highlight the game's realistic scenarios and training potential.
• Fitness and Training Influencers: Individuals who promote athletic training and fitness, as they can emphasize the game's role in improving football skills and decision-making.

Content Creation Ideas

• Gameplay Tutorials: Videos or live streams where influencers demonstrate how to use the game to improve specific football skills, such as scanning the pitch or making quick decisions.
• Challenge Series: Influencers can create challenges where they attempt to recreate famous football moments in the game and compare their performance to the real-life scenario.
• Training Sessions: Collaborations with football coaches or players to show how the game can be integrated into regular training routines.
• User Testimonials: Collect and share stories from users who have seen improvements in their football skills after using the game.
• Behind-the-Scenes Content: Show the development process of the game, including interviews with developers and insights into how real-life scenarios are recreated in virtual reality.

By leveraging these content ideas and collaborating with the right influencers, the football virtual reality game can effectively reach and engage its target audience.