Male influencers aged 25-55, located in the USA, working in trades like construction, mechanics, or electrical work. They should embody rugged masculinity and appeal to a traditional male audience.

Product Positioning

The brand can be positioned as a rugged, masculine fragrance that enhances the natural appeal of men who work with their hands. By emphasizing the relationship-building aspect of the product, the brand can tap into the emotional connection that fragrances often evoke. This positioning aligns well with the target audience's lifestyle and values, focusing on authenticity and practicality rather than superficiality.

For new products, consider highlighting unique selling points such as natural ingredients, long-lasting scents, or specific fragrance notes that resonate with the target demographic. Fresh angles could include storytelling around the craftsmanship of the product, paralleling the skills of tradesmen with the artistry of fragrance creation.

Target Customers

The ideal customer profile includes:

• Age: Men aged 25 to 55
• Occupation: Tradesmen such as construction workers, electricians, and mechanics
• Lifestyle: Rugged, traditional, and often rural or suburban
• Interests: Practicality, functionality, and relationship-building
• Financial Status: Capable of purchasing luxury items, indicating a willingness to invest in personal care

Illustrative examples include:

• A 30-year-old electrician who enjoys outdoor activities and values products that enhance his rugged appearance.
• A 45-year-old mechanic who appreciates quality and craftsmanship in both his work and personal life, looking for ways to improve his dating prospects.
• A 50-year-old construction manager who seeks to maintain a strong, masculine image while enjoying the finer things in life.

Potential Influencer Matches

Suitable types of influencers for promoting the product include:

• Tradesmen Influencers: Individuals who are active in the trades community and share content related to their work. They can authentically promote the fragrance as part of their daily routine, showcasing how it fits into their lifestyle.

• Lifestyle Influencers: Influencers who focus on rugged masculinity and traditional values. They can create content that highlights the fragrance's role in enhancing personal relationships and self-image.

• Fitness and Outdoor Influencers: Those who promote an active lifestyle and often appeal to a similar demographic. They can integrate the fragrance into their routines, emphasizing its practicality for men who lead physically demanding lives.

Each type of influencer can reach the target customers through relatable content that resonates with their values and lifestyle.

Content Creation Ideas

Proposed content topics and ideas include:

• "Day in the Life" Series: Influencers can document a day in their life, showcasing how the fragrance fits into their routine, emphasizing its practicality and appeal.

• Fragrance and Relationship Tips: Content that discusses how scent can influence attraction and relationships, providing practical advice for the target audience.

• Behind-the-Scenes of Craftsmanship: Videos or posts that explore the creation of the fragrance, paralleling it with the craftsmanship of tradesmen, creating a narrative of quality and authenticity.

• User-Generated Content Campaign: Encourage customers to share their own stories of how the fragrance has impacted their relationships, creating a community around the brand.

• Challenges or Contests: Engage the audience with challenges that involve showcasing their rugged lifestyle while using the fragrance, potentially leading to viral content.

These ideas align with the brand's positioning and have the potential to resonate with the target audience, driving engagement and brand loyalty.