French influencers, preferably female, aged 25-45, in the niches of interior design, cooking, lifestyle, and perfumes, with a strong aesthetic coherence to LOEWE's brand.

Product Positioning

LOEWE's candle campaign can be positioned as a luxurious yet minimalistic home accessory that enhances the ambiance of any space. The brand's artistic vision, rooted in craftsmanship and contemporary design, allows for a unique angle that emphasizes the sensory experience of the candles—focusing on scent, aesthetics, and the emotional connection they create within a home environment. By aligning the product with themes of tranquility and sophistication, LOEWE can appeal to consumers seeking both style and substance in their home decor.

Target Customers

The ideal customer profile for LOEWE's candle campaign includes:

• Affluent Young Professionals: Individuals aged 25-40 who appreciate high-end design and are willing to invest in quality home products. They often seek to create a stylish living environment that reflects their personal taste.

• Interior Design Enthusiasts: Consumers who are passionate about home decor and actively follow trends in minimalistic design. They value products that complement their aesthetic and enhance their living spaces.

• Lifestyle Influencers: Those who engage in cooking, wellness, and lifestyle content, often sharing their experiences with home products. They are likely to have a following that appreciates curated, high-quality items.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Interior Designers: Influencers who specialize in minimalistic design can showcase how LOEWE candles fit seamlessly into stylish home environments. Their expertise can lend credibility and attract design-conscious consumers.

• Lifestyle Bloggers/Vloggers: French influencers who focus on lifestyle content, including cooking and home decor, can create relatable content that integrates LOEWE candles into everyday life, appealing to a broader audience.

• Perfume Enthusiasts: Influencers who have a passion for fragrances can highlight the sensory experience of LOEWE candles, drawing parallels between the art of perfumery and candle-making, thus attracting fragrance aficionados.

Content Creation Ideas

To engage the target audience and promote the candles effectively, consider the following content topics and ideas:

• Home Ambiance Series: Create a series of posts or videos showcasing different ways to style LOEWE candles in various home settings, emphasizing minimalistic design principles.

• Scent Stories: Develop content that tells the story behind each candle scent, including the inspiration, ingredients, and how they can enhance different moods or occasions.

• Cooking with Candles: Collaborate with cooking influencers to create recipes that pair well with the ambiance created by LOEWE candles, highlighting the sensory experience of both food and fragrance.

• DIY Candle Decor: Share creative ideas for using LOEWE candles in DIY home decor projects, encouraging followers to incorporate them into their own spaces.

• Behind-the-Scenes: Offer a glimpse into the craftsmanship and artistry behind LOEWE candles, showcasing the brand's commitment to quality and design.

These content ideas can help create a strong narrative around the candles, fostering engagement and encouraging potential customers to explore the product further.