Influencer nel settore salute e benessere, età 20-40, presenza su Instagram/TikTok.

Product Positioning

The market for dried fruits and vegetables is growing, driven by increasing health consciousness and demand for convenient snack options. Positioning the product as a healthy, on-the-go snack can resonate well with consumers looking for nutritious alternatives to traditional snacks. Emphasizing the natural, preservative-free aspects of the product can also attract health-focused customers. Additionally, highlighting unique flavors or combinations can differentiate the brand in a crowded market.

Target Customers

The ideal customer profile for dried fruits and vegetables includes:

• Health-conscious individuals: People who prioritize nutrition and are looking for healthy snack options, such as fitness enthusiasts or those following specific diets (e.g., vegan, paleo).

• Busy professionals: Individuals seeking convenient, portable snacks that fit into their hectic lifestyles, often looking for quick energy boosts during work hours.

• Parents: Caregivers looking for nutritious snacks for their children, who want to provide healthy options that are also appealing to kids.

• Outdoor enthusiasts: Hikers, campers, and travelers who need lightweight, non-perishable food options that are easy to carry.

Potential Influencer Matches

1. Health and Wellness Influencers: These influencers focus on nutrition, fitness, and healthy living. They can effectively reach health-conscious consumers by sharing recipes, snack ideas, and the benefits of incorporating dried fruits and vegetables into a balanced diet.

2. Food Bloggers and Chefs: Influencers who specialize in cooking and food can create engaging content that showcases the versatility of dried fruits and vegetables in various recipes, appealing to both home cooks and foodies.

3. Lifestyle Influencers: These influencers often share aspects of their daily lives, including food choices. Collaborating with them can help reach a broader audience, particularly busy professionals and parents looking for convenient snack options.

4. Outdoor and Adventure Influencers: Influencers who focus on outdoor activities can promote dried fruits and vegetables as ideal snacks for hiking, camping, or traveling, targeting outdoor enthusiasts.

Content Creation Ideas

• Recipe Videos: Create short, engaging videos demonstrating how to incorporate dried fruits and vegetables into meals, snacks, or smoothies.

• Snack Hacks: Share tips on how to use dried fruits and vegetables in creative ways, such as in trail mixes, salads, or as toppings for yogurt.

• Health Benefits Infographics: Develop visually appealing infographics that highlight the nutritional benefits of dried fruits and vegetables, making it easy for consumers to understand their value.

• User-Generated Content Campaigns: Encourage customers to share their own recipes or snack ideas using the product, fostering community engagement and authentic promotion.

• Themed Challenges: Launch social media challenges that encourage users to incorporate dried fruits and vegetables into their daily diets, with prizes for the most creative entries.

These content ideas can help build brand awareness, engage the target audience, and encourage sharing, increasing the potential for viral reach.