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Brief

"I’m looking to promote my store I’m selling funitures on shopify"

I’m looking to promote my store I’m selling funitures on shopify

Research Insight & Analysis

Product Positioning

You are selling furniture on Shopify, which places your brand in the e-commerce home goods market. To best position your brand, consider emphasizing unique selling points such as:

  • Quality and Craftsmanship: Highlight the durability and quality of your furniture.
  • Design and Aesthetics: Showcase modern, classic, or unique designs that appeal to different tastes.
  • Affordability: If your furniture is competitively priced, emphasize value for money.
  • Sustainability: If applicable, promote eco-friendly materials and practices.

Target Customers

Based on the positioning, your ideal customer profile might include:

  • Young Professionals: Individuals aged 25-35 who are setting up their first homes or apartments.
  • Families: Parents looking for durable and stylish furniture for their homes.
  • Interior Design Enthusiasts: People who are passionate about home decor and design.
  • Eco-conscious Consumers: Customers who prioritize sustainability in their purchasing decisions.

Potential Influencer Matches

To effectively reach your target customers, consider collaborating with the following types of influencers:

  • Home Decor Influencers: These influencers specialize in interior design and home styling. They can showcase your furniture in beautifully styled rooms, providing inspiration to their followers.
  • Lifestyle Influencers: Influencers who share their daily lives, including home and family life, can integrate your furniture into their content naturally.
  • DIY and Craft Influencers: These creators often focus on home improvement and can demonstrate how your furniture fits into various DIY projects.
  • Sustainability Influencers: If your furniture is eco-friendly, collaborate with influencers who advocate for sustainable living.

Content Creation Ideas

Here are some content ideas that align with your brand and have the potential to go viral:

  • Room Makeovers: Collaborate with influencers to do a complete room makeover using your furniture. Before-and-after photos and videos can be very engaging.
  • Styling Tips: Influencers can create content around how to style different pieces of furniture in various settings.
  • Unboxing and Reviews: Have influencers unbox and review your furniture, discussing the quality, design, and functionality.
  • Sustainable Living: If applicable, create content around the sustainability aspects of your furniture, such as the materials used and the manufacturing process.
  • User-Generated Content: Encourage your customers to share photos of your furniture in their homes with a branded hashtag. Feature the best ones on your social media channels.

By focusing on these strategies, you can effectively promote your furniture store on Shopify and reach a wider audience through influencer marketing.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Furniture store promotion
Campaign Objectives
Promote a Shopify furniture store. Looking for influencers to create engaging content showcasing furniture products.
Influencer Persona
Home decor enthusiasts, interior designers, lifestyle bloggers, and DIY content creators.
Content Themes
#HomeDecor #InteriorDesign #FurnitureMakeover
#1
kaeli mae
kaeli mae
@UCH7CLiz2r0Kwh4bLxgMae7w
US
23 | lifestyle creator welcome to my youtube!! my name is kaeli if you’re new here :) i want to continue to grow my youtube with aesthetic routines, home/organizing content, amazon finds, all that fun stuff!! subscribe to continue this journey with me!! 🤍 xo, kaeli mae for business inquiries: kaeli@palettemgmt.com follow my socials!
Followers
2.3M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Promote a Shopify furniture store. Looking for influencers to create engaging content showcasing furniture products."
This influencer focuses on lifestyle and home content, which aligns well with the brand's target audience and content ideas. Their large following and content style make them a good fit for promoting the furniture store.
#2
House of Kalakriti
House of Kalakriti
@UCwFmjwiH7bTJRJOTJUVfYSQ
IN
AMAZON Certified Live Influencer For Home Decor & Organization. I love to create warmth & cozy ambience with latest and trendy decorating ideas , Styling the Spaces 🫶🏻🫶🏻🫶🏻🫶🏻 Every Monday & Thursday Haul Videos will be published related To Latest and Trendy Home Decor Items -Kitchen items .Don't Miss out my amazing content on YouTube Shorts ❤️Buying Links Mentioned On My YouTube Home Page My Name is Shruti Bhatnagar residing in Hyderabad.....24*7 Content Creator ❤️❤️❤️ For YouTube & Instagram. Follow me ✅😊❤️ ✨Email Id : houseofkalakriti@gmail.com 🔔Instagram account: https://www.instagram.com/shruti.bhatnagar.14?igsh=MThqZDR6c2F3em5kMg%3D%3D&utm_source=qr
Followers
148.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Promote a Shopify furniture store. Looking for influencers to create engaging content showcasing furniture products."
This influencer specializes in home decor and organization, which aligns well with the brand's target audience and content ideas. Their content style and tone are suitable for showcasing furniture and providing tips on choosing the right pieces.
#3
Shea Whitney
Shea Whitney
@UCU0k21RR-k7Zxil6KMs5nsw
US
I love sharing the BEST products, my Amazon favorites, what's IN & OUT of style, and lots of tips & tricks!! Thank you for stopping by....please subscribe if you like what you see!! Let's be friends!
Followers
1.7M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Promote a Shopify furniture store. Looking for influencers to create engaging content showcasing furniture products."
This influencer focuses on sharing product recommendations and tips, which aligns well with the brand's target audience and content ideas. Their large following and content style make them a good fit for promoting the furniture store.
#4
Sage Phillips
Sage Phillips
@sagephillipshome
CA
NEUTRAL | ORGANIC | MODERN home decor + diy 450k on instagram ↓ shop my home
Followers
129.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Promote a Shopify furniture store. Looking for influencers to create engaging content showcasing furniture products."
This influencer focuses on modern home decor and design, which aligns well with the brand's target audience and content ideas. Their content style and tone are suitable for showcasing furniture and providing tips on choosing the right pieces.
#5
Megan | Home Hacks & DIY
Megan | Home Hacks & DIY
@ahousetohomey
US
How to create a more beautiful & functional home. work@ahousetohomey.com
Followers
205.5K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Promote a Shopify furniture store. Looking for influencers to create engaging content showcasing furniture products."
This influencer focuses on budget-friendly home decor hacks, which aligns well with the brand's target audience and content ideas. Their content style is suitable for showcasing affordable furniture and providing practical tips.
#6
idream_home_decor
idream_home_decor
@idream_home_decor
US
Where Glam and Grace Meet 💕
Followers
21.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Promote a Shopify furniture store. Looking for influencers to create engaging content showcasing furniture products."
This influencer focuses on home decor and DIY projects, which aligns well with the brand's target audience and content ideas. Their content style and tone are suitable for showcasing furniture in room makeovers and providing tips on choosing the right furniture.