Femmes, 18-35 ans, basées en France, dans le domaine du féminisme et de l'égalité des sexes, actives sur Instagram/TikTok.

Product Positioning

To effectively position a brand, product, or service that resonates with a young, feminist French audience, it is essential to emphasize values such as empowerment, equality, and social justice. The brand should align itself with contemporary feminist movements and advocate for women's rights, sustainability, and inclusivity.

For new products, consider leveraging existing trends in the market, such as eco-friendly materials or ethical production practices. Highlighting these aspects can create a strong product/market fit, appealing to consumers who prioritize ethical consumption. Fresh angles could include collaborations with feminist artists or initiatives that support women's education and entrepreneurship.

Target Customers

The ideal customer profile for this campaign would include:

• Young Women (18-30 years old): Engaged in social issues, active on social media, and likely to support brands that reflect their values.

• Feminist Activists: Individuals who participate in or support feminist movements, often seeking products that align with their beliefs.

• Eco-conscious Consumers: Young women who prioritize sustainability and ethical practices in their purchasing decisions.

Illustrative examples include university students involved in feminist organizations, young professionals advocating for gender equality in the workplace, and influencers who promote sustainable fashion.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Feminist Activists: Influencers who are vocal about women's rights and social justice can authentically promote the brand's message, reaching an audience that values activism.

• Lifestyle Influencers: Those who focus on sustainable living and ethical fashion can attract eco-conscious consumers, showcasing how the product fits into a responsible lifestyle.

• Micro-influencers: Individuals with smaller but highly engaged followings can create a sense of community and trust, making their endorsements more impactful.

• Content Creators: Influencers who produce educational content about feminism and social issues can help position the brand as a thought leader in the space.

Content Creation Ideas

To engage the target audience and create shareable content, consider the following ideas:

• Empowerment Stories: Share testimonials or stories from women who have overcome challenges, highlighting how the brand supports their journeys.

• Collaborative Campaigns: Partner with feminist influencers to create a series of videos or posts discussing relevant social issues, integrating the product naturally into the conversation.

• Sustainable Fashion Tips: Create content that educates consumers on how to make eco-friendly choices, featuring the product as a solution.

• Interactive Challenges: Launch a social media challenge that encourages users to share their own stories of empowerment or activism, using a specific hashtag related to the brand.

• Behind-the-Scenes Content: Showcase the ethical production process of the product, emphasizing transparency and the brand's commitment to social values.

These content ideas not only align with the brand's positioning but also have the potential to resonate deeply with the target audience, encouraging engagement and sharing.