Tech-savvy gaming enthusiasts in Saudi Arabia

Product Positioning

BattleKart offers a unique gamified karting experience that merges the excitement of video games with real-life karting. This innovative concept can be positioned as a cutting-edge entertainment option for thrill-seekers and gaming enthusiasts. In the existing market, BattleKart can be seen as a novel attraction that combines the adrenaline of kart racing with the immersive elements of video gaming, appealing to both traditional karting fans and gamers looking for new experiences.

Target Customers

The ideal customer profile for BattleKart includes:

• Young Adults and Teenagers: Individuals aged 15-30 who are interested in gaming and adventurous activities.
• Families: Parents looking for unique and engaging activities to enjoy with their children.
• Corporate Groups: Companies seeking team-building activities that are fun and innovative.
• Tourists: Visitors to Riyadh and Jeddah looking for unique local experiences.

Potential Influencer Matches

• Gaming Influencers: These influencers can effectively reach young adults and teenagers who are passionate about gaming. Their audience is likely to be interested in trying out a real-life gaming experience like BattleKart.

• Lifestyle and Family Influencers: These influencers can target families and parents who are looking for fun activities to do with their children. They can showcase BattleKart as a family-friendly entertainment option.

• Travel and Adventure Influencers: These influencers can attract tourists and adventure seekers by highlighting BattleKart as a must-visit attraction in Riyadh and Jeddah.

• Corporate and Business Influencers: These influencers can appeal to corporate groups by promoting BattleKart as an innovative team-building activity.

Content Creation Ideas

• Behind-the-Scenes Videos: Showcase the technology and creativity behind BattleKart, giving audiences a glimpse into how the gamified experience is brought to life.

• Influencer Challenges: Organize karting challenges with influencers and their followers, creating engaging and competitive content that can be shared across social media platforms.

• Family Day Out Vlogs: Collaborate with family influencers to create vlogs that capture a day out at BattleKart, highlighting the fun and excitement for all ages.

• Virtual Tours and Previews: Offer virtual tours of the new Jeddah branch, allowing potential customers to experience the venue before visiting in person.

• User-Generated Content Campaigns: Encourage visitors to share their own BattleKart experiences on social media, using a branded hashtag to increase visibility and engagement.