Microinfluencers in the gaming and tech niches who create content on platforms like Instagram, TikTok, and YouTube. They should have a strong engagement rate and a dedicated following interested in gaming and technology products.

Product Positioning

FlexShopper is positioned as a leading lease-to-own marketplace that offers a risk-free application process with instant approvals. The brand emphasizes affordability with low weekly payments and a 90-day same-as-cash pricing model. The product range includes high-demand items such as gaming consoles, Apple products, appliances, and furniture. This positioning highlights convenience, affordability, and a broad product selection, making it attractive to budget-conscious consumers who want access to premium products without the upfront cost.

Target Customers

The ideal customer profile for FlexShopper includes:

• Budget-Conscious Consumers: Individuals who are looking for flexible payment options to afford high-ticket items.
• Tech Enthusiasts and Gamers: People interested in the latest tech gadgets and gaming consoles but prefer to spread out payments.
• Young Adults and Students: Younger demographics who may not have the credit history or financial stability to make large purchases upfront.
• Families: Households needing essential appliances and furniture but looking for manageable payment plans.

Illustrative examples:

• A college student wanting the latest MacBook for their studies but unable to pay the full price upfront.
• A young professional looking to upgrade their home entertainment system with a new gaming console and smart TV.
• A family needing new kitchen appliances but preferring a lease-to-own option to manage their budget.

Potential Influencer Matches

Microinfluencers in the Gaming Space

• Gaming Streamers: Influencers who stream on platforms like Twitch or YouTube Gaming. They can showcase gaming consoles and related tech products, emphasizing the affordability and ease of acquiring these items through FlexShopper.
• Esports Players: Competitive gamers who have a dedicated following. They can highlight the benefits of using FlexShopper to get the latest gaming gear without financial strain.

Microinfluencers in the Tech Space

• Tech Reviewers: Influencers who review gadgets and tech products on YouTube or tech blogs. They can create unboxing videos, reviews, and comparisons, focusing on how FlexShopper makes high-end tech accessible.
• Lifestyle Tech Influencers: Influencers who incorporate tech into their daily lives and content. They can demonstrate the practical use of products like Apple devices and home appliances, promoting the lease-to-own model.

Content Creation Ideas

General Ideas

• Unboxing and First Impressions: Influencers can create unboxing videos of products obtained through FlexShopper, sharing their first impressions and the ease of the application process.
• Product Reviews and Tutorials: Detailed reviews and how-to guides for using the products, emphasizing the benefits of FlexShopper's payment plans.
• Day-in-the-Life Vlogs: Influencers can integrate FlexShopper products into their daily routines, showcasing their practical use and affordability.

Creative Ideas

• Budget Challenges: Influencers can create content around budget challenges, demonstrating how they can afford premium products through FlexShopper without breaking the bank.
• Giveaways and Contests: Partner with influencers to host giveaways or contests where followers can win products leased through FlexShopper, driving engagement and brand awareness.
• Comparison Videos: Compare the cost and benefits of purchasing products outright versus using FlexShopper's lease-to-own model, highlighting the financial advantages.

By leveraging these strategies, FlexShopper can effectively reach and engage its target audience, driving awareness and adoption of its lease-to-own marketplace.