MyInfluencer
Brief

FlexShopper is a leading lease-to-own marketplace with a risk-free application process and instant approvals, offering low weekly payments and 90-day same as cash pricing. We have everything from gaming consoles, to apple products, appliances, furniture, and more. We are looking to work with microinfluencers in the gaming and tech spaces who want to join our ambassador program.

Microinfluencers in the gaming and tech niches who create content on platforms like Instagram, TikTok, and YouTube. They should have a strong engagement rate and a dedicated following interested in gaming and technology products.

Research Insight & Analysis

Product Positioning

FlexShopper is positioned as a leading lease-to-own marketplace that offers a risk-free application process with instant approvals. The brand emphasizes affordability with low weekly payments and a 90-day same-as-cash pricing model. The product range includes high-demand items such as gaming consoles, Apple products, appliances, and furniture. This positioning highlights convenience, affordability, and a broad product selection, making it attractive to budget-conscious consumers who want access to premium products without the upfront cost.

Target Customers

The ideal customer profile for FlexShopper includes:

  • Budget-Conscious Consumers: Individuals who are looking for flexible payment options to afford high-ticket items.
  • Tech Enthusiasts and Gamers: People interested in the latest tech gadgets and gaming consoles but prefer to spread out payments.
  • Young Adults and Students: Younger demographics who may not have the credit history or financial stability to make large purchases upfront.
  • Families: Households needing essential appliances and furniture but looking for manageable payment plans.

Illustrative examples:

  • A college student wanting the latest MacBook for their studies but unable to pay the full price upfront.
  • A young professional looking to upgrade their home entertainment system with a new gaming console and smart TV.
  • A family needing new kitchen appliances but preferring a lease-to-own option to manage their budget.

Potential Influencer Matches

Microinfluencers in the Gaming Space

  • Gaming Streamers: Influencers who stream on platforms like Twitch or YouTube Gaming. They can showcase gaming consoles and related tech products, emphasizing the affordability and ease of acquiring these items through FlexShopper.
  • Esports Players: Competitive gamers who have a dedicated following. They can highlight the benefits of using FlexShopper to get the latest gaming gear without financial strain.

Microinfluencers in the Tech Space

  • Tech Reviewers: Influencers who review gadgets and tech products on YouTube or tech blogs. They can create unboxing videos, reviews, and comparisons, focusing on how FlexShopper makes high-end tech accessible.
  • Lifestyle Tech Influencers: Influencers who incorporate tech into their daily lives and content. They can demonstrate the practical use of products like Apple devices and home appliances, promoting the lease-to-own model.

Content Creation Ideas

General Ideas

  • Unboxing and First Impressions: Influencers can create unboxing videos of products obtained through FlexShopper, sharing their first impressions and the ease of the application process.
  • Product Reviews and Tutorials: Detailed reviews and how-to guides for using the products, emphasizing the benefits of FlexShopper's payment plans.
  • Day-in-the-Life Vlogs: Influencers can integrate FlexShopper products into their daily routines, showcasing their practical use and affordability.

Creative Ideas

  • Budget Challenges: Influencers can create content around budget challenges, demonstrating how they can afford premium products through FlexShopper without breaking the bank.
  • Giveaways and Contests: Partner with influencers to host giveaways or contests where followers can win products leased through FlexShopper, driving engagement and brand awareness.
  • Comparison Videos: Compare the cost and benefits of purchasing products outright versus using FlexShopper's lease-to-own model, highlighting the financial advantages.

By leveraging these strategies, FlexShopper can effectively reach and engage its target audience, driving awareness and adoption of its lease-to-own marketplace.

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