Gaming creators aged 18-35 with a strong presence on YouTube, Twitch, and Instagram.

Product Positioning

The nutritional supplement can be positioned as a product that enhances the gaming experience by improving focus, energy, and overall health. This angle leverages the growing trend of gamers seeking ways to optimize their performance and well-being. The product can be marketed as a must-have for serious gamers who want to maintain peak performance during long gaming sessions.

Target Customers

The ideal customer profile includes:

• Age Group: Primarily 18-35 years old
• Gender: Predominantly male, but with a significant female gamer segment
• Interests: Gaming, eSports, technology, health, and wellness
• Lifestyle: Active on social media, follows gaming trends, participates in online gaming communities

Illustrative examples:

• A 25-year-old male who spends several hours a day gaming and follows popular gaming influencers on platforms like Twitch and YouTube.
• A 22-year-old female who is an active participant in eSports tournaments and is interested in products that can enhance her gaming performance.

Potential Influencer Matches

Gaming Influencers

• Twitch Streamers: These influencers can showcase the product during live streams, demonstrating its benefits in real-time.
• YouTube Gamers: They can create review videos or integrate the product into their gaming content, reaching a large audience of dedicated followers.

Health and Wellness Influencers

• Fitness Enthusiasts: Influencers who focus on health and wellness can highlight the nutritional benefits of the supplement, appealing to gamers who are conscious about their health.
• Nutrition Experts: These influencers can provide credibility by discussing the scientific benefits of the supplement, making it more appealing to health-conscious gamers.

eSports Athletes

• Professional Gamers: Collaborating with eSports athletes can provide a strong endorsement, as these individuals are seen as authorities in the gaming community.

Content Creation Ideas

General Ideas

• Product Reviews: Influencers can create detailed reviews discussing the benefits and their personal experiences with the supplement.
• Unboxing Videos: These videos can generate excitement and curiosity about the product.

Creative Ideas

• Challenge Videos: Influencers can create challenges where they use the supplement to enhance their gaming performance, encouraging their followers to try it as well.
• Behind-the-Scenes Content: Show how professional gamers incorporate the supplement into their daily routines, providing a relatable and aspirational angle.
• Collaborative Streams: Host live streams where multiple influencers use the product and discuss its benefits while gaming together.

By leveraging these strategies, the nutritional supplement can effectively reach and engage the target audience, driving both awareness and sales.