MyInfluencer
Brief

"Need Gaming Influencer As Testers In Change For Steam Gift Cards"

Gaming influencers as testers

Research Insight & Analysis

Product Positioning

The product in question appears to be Steam gift cards, which are a popular form of digital currency used on the Steam platform to purchase games, downloadable content, and other digital items. The brand can position itself as a valuable resource for gamers, offering them an opportunity to earn Steam gift cards in exchange for testing games. This can be particularly appealing to gamers who are always looking for ways to expand their game libraries without spending additional money.

Target Customers

The ideal customer profile for this campaign would be:

  • Avid Gamers: Individuals who spend a significant amount of time playing games on Steam and are always on the lookout for new games to try.
  • Content Creators: Gamers who also create content, such as streaming on platforms like Twitch or creating YouTube videos, and have a following that trusts their opinions on new games.
  • Tech-Savvy Individuals: People who are comfortable with digital transactions and are familiar with the concept of digital gift cards.

Illustrative examples:

  1. John, 25: A full-time streamer on Twitch who plays a variety of games and has a loyal following of 50,000 viewers.
  2. Sarah, 19: A college student who reviews games on her YouTube channel, which has 20,000 subscribers.
  3. Mike, 30: A software developer who spends his evenings playing and reviewing indie games on Steam.

Potential Influencer Matches

Gaming Streamers

  • Twitch Streamers: They can showcase the games they are testing live, providing real-time feedback and engaging with their audience.
  • YouTube Gamers: They can create detailed review videos or "Let's Play" series, offering in-depth insights into the games.

Social Media Influencers

  • Twitter Influencers: They can tweet about their experiences with the games, share screenshots, and engage in discussions with their followers.
  • Instagram Influencers: They can post stories or images related to the games they are testing, along with their thoughts and reviews.

Niche Bloggers

  • Gaming Bloggers: They can write detailed articles and reviews about the games, providing a more in-depth analysis that can be shared across various platforms.

Content Creation Ideas

General Ideas

  • Game Reviews: Influencers can create content reviewing the games they test, highlighting the pros and cons.
  • Gameplay Walkthroughs: Detailed guides or walkthroughs of the games, helping other players navigate through difficult levels or missions.
  • Live Q&A Sessions: Hosting live sessions where followers can ask questions about the games being tested.

Creative Ideas

  • Challenge Videos: Influencers can create challenge videos where they attempt to complete specific tasks or missions within the game.
  • Collaborative Streams: Partnering with other influencers to test games together, providing a more dynamic and engaging experience for viewers.
  • Behind-the-Scenes Content: Sharing behind-the-scenes content of the game testing process, giving followers a glimpse into what goes into testing a game.

By leveraging these strategies, the campaign can effectively reach and engage the target audience, driving interest and excitement around the games being tested.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Gaming influencers as testers
Campaign Objectives
Looking for gaming influencers to test our game/service in exchange for Steam gift cards. Ideal candidates are active in the gaming niche and can provide feedback or reviews.
Influencer Persona
Gaming influencers who are active on platforms like Twitch, YouTube, or TikTok. They should have an engaged audience of gamers and be willing to test and review new games or services.
Content Themes
#gaming #gamereview #gamer
#1
rezendeevil
rezendeevil
@UCbTVTephX30ZhQF5zwFppBg
BR
Contato Comercial: Rezende@adragencia.com.br Instagram: rezende Twitter: @rezende_evil Snapchat: Imrezende
Followers
33.7M
Mega Influencer
Engagement Rate
0.1%
Last Post
2 months ago
95%Match Score
Fit for"Looking for gaming influencers to test our game/service in exchange for Steam gift cards. Ideal candidates are active in the gaming niche and can provide feedback or reviews."
This influencer has a massive following and focuses on gaming content, making them an excellent candidate for the brand's campaign. Their content style and tone are likely to resonate well with the brand's target audience.
#2
Craftee
Craftee
@UCKGNVB2moP-zeAWPmw8HvAA
US
Minecraft but with a twist! Craftee has the CRAZIEST Minecraft challenges out there! Subscribe today! Channel Operated/Produced by Logdotzip BUSINESS INQUIRIES - See email below
Followers
4.6M
Mega Influencer
Engagement Rate
0.2%
Last Post
2 months ago
95%Match Score
Fit for"Looking for gaming influencers to test our game/service in exchange for Steam gift cards. Ideal candidates are active in the gaming niche and can provide feedback or reviews."
This influencer has a massive following and focuses on Minecraft content, making them an excellent candidate for the brand's campaign. Their content style and tone are likely to resonate well with the brand's target audience.
#3
Cupidut
Cupidut
@UCpipbQyNfuepLlrNtin_NZA
ID
Just subscribe and enjoy thank you :-)
Followers
1.6M
Mega Influencer
Engagement Rate
0.0%
Last Post
2 months ago
90%Match Score
Fit for"Looking for gaming influencers to test our game/service in exchange for Steam gift cards. Ideal candidates are active in the gaming niche and can provide feedback or reviews."
This influencer has a large following and focuses on gaming content, making them a strong candidate for the brand's campaign. Their content style and tone are likely to resonate well with the brand's target audience.
#4
Pyare Gamer
Pyare Gamer
@UCpC84msUFwq0lbNrEkKzB9Q
Gaming and Tech videos keep support love you my family ❤️ Join Us +) - pyaregamer682@gmail.com
Followers
1.5M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
90%Match Score
Fit for"Looking for gaming influencers to test our game/service in exchange for Steam gift cards. Ideal candidates are active in the gaming niche and can provide feedback or reviews."
This influencer has a large following and focuses on gaming and tech content, making them a strong candidate for the brand's campaign. Their content style and tone are likely to resonate well with the brand's target audience.
#5
Rickster2344
Rickster2344
@UChWY3HddivlKeOLHEVyb1tw
Gamer. Achievement Hunter. Vlogs. Subscribe! Business: rickster2344@outlook.com
Followers
1.3M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
90%Match Score
Fit for"Looking for gaming influencers to test our game/service in exchange for Steam gift cards. Ideal candidates are active in the gaming niche and can provide feedback or reviews."
This influencer has a large following and focuses on gaming content, making them a strong candidate for the brand's campaign. Their content style and tone are likely to resonate well with the brand's target audience.
#6
Live Engineer
Live Engineer
@UClCe18fwE4Gtr7vgqka1Zlg
IN
If you want creative content then you have come to the right place. Hello friends, I do some funny commentary on some games here. If you like then subscribe to my channel and like the videos. For Brands/Sponsorships Deals: gamingengineerproductions@gmail.com
Followers
4.5M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Looking for gaming influencers to test our game/service in exchange for Steam gift cards. Ideal candidates are active in the gaming niche and can provide feedback or reviews."
This influencer has a large following and creates gaming-related content, making them a good fit for the brand's campaign. Their content style aligns well with the brand's desired style.