Gaming influencers as testers

Product Positioning

The product in question appears to be Steam gift cards, which are a popular form of digital currency used on the Steam platform to purchase games, downloadable content, and other digital items. The brand can position itself as a valuable resource for gamers, offering them an opportunity to earn Steam gift cards in exchange for testing games. This can be particularly appealing to gamers who are always looking for ways to expand their game libraries without spending additional money.

Target Customers

The ideal customer profile for this campaign would be:

• Avid Gamers: Individuals who spend a significant amount of time playing games on Steam and are always on the lookout for new games to try.
• Content Creators: Gamers who also create content, such as streaming on platforms like Twitch or creating YouTube videos, and have a following that trusts their opinions on new games.
• Tech-Savvy Individuals: People who are comfortable with digital transactions and are familiar with the concept of digital gift cards.

Illustrative examples:

1. John, 25: A full-time streamer on Twitch who plays a variety of games and has a loyal following of 50,000 viewers.
2. Sarah, 19: A college student who reviews games on her YouTube channel, which has 20,000 subscribers.
3. Mike, 30: A software developer who spends his evenings playing and reviewing indie games on Steam.

Potential Influencer Matches

Gaming Streamers

• Twitch Streamers: They can showcase the games they are testing live, providing real-time feedback and engaging with their audience.
• YouTube Gamers: They can create detailed review videos or "Let's Play" series, offering in-depth insights into the games.

Social Media Influencers

• Twitter Influencers: They can tweet about their experiences with the games, share screenshots, and engage in discussions with their followers.
• Instagram Influencers: They can post stories or images related to the games they are testing, along with their thoughts and reviews.

Niche Bloggers

• Gaming Bloggers: They can write detailed articles and reviews about the games, providing a more in-depth analysis that can be shared across various platforms.

Content Creation Ideas

General Ideas

• Game Reviews: Influencers can create content reviewing the games they test, highlighting the pros and cons.
• Gameplay Walkthroughs: Detailed guides or walkthroughs of the games, helping other players navigate through difficult levels or missions.
• Live Q&A Sessions: Hosting live sessions where followers can ask questions about the games being tested.

Creative Ideas

• Challenge Videos: Influencers can create challenge videos where they attempt to complete specific tasks or missions within the game.
• Collaborative Streams: Partnering with other influencers to test games together, providing a more dynamic and engaging experience for viewers.
• Behind-the-Scenes Content: Sharing behind-the-scenes content of the game testing process, giving followers a glimpse into what goes into testing a game.

By leveraging these strategies, the campaign can effectively reach and engage the target audience, driving interest and excitement around the games being tested.