The product in question appears to be Steam gift cards, which are a popular form of digital currency used on the Steam platform to purchase games, downloadable content, and other digital items. The brand can position itself as a valuable resource for gamers, offering them an opportunity to earn Steam gift cards in exchange for testing games. This can be particularly appealing to gamers who are always looking for ways to expand their game libraries without spending additional money.
The ideal customer profile for this campaign would be:
Illustrative examples:
By leveraging these strategies, the campaign can effectively reach and engage the target audience, driving interest and excitement around the games being tested.
Extracted from Campaign Brief & Market Analysis