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Brief

"influencer for gaming roblox"

influencer for gaming roblox

Research Insight & Analysis

Product Positioning

The query indicates a focus on the gaming sector, specifically targeting the Roblox platform. Roblox is a popular online game creation system and gaming platform that allows users to design their own games and play a wide variety of games created by other users. The product or service being promoted is likely related to Roblox, which could include in-game items, game development tools, or other gaming-related products.

To position the product effectively in the market, it should be aligned with the interests and preferences of the Roblox community. This could involve highlighting unique features, benefits, or experiences that the product offers within the Roblox ecosystem. Emphasizing aspects such as creativity, community engagement, and entertainment value can help differentiate the product from competitors.

Target Customers

The ideal customer profile for a Roblox-related product would include:

  • Age Group: Primarily children and teenagers, typically aged 8-18.
  • Interests: Enthusiastic about gaming, particularly Roblox. Interested in game creation, virtual worlds, and social interaction within the gaming community.
  • Behavior: Active on social media platforms, especially those popular among younger audiences such as YouTube, TikTok, and Instagram. Engages with gaming content, follows gaming influencers, and participates in online gaming communities.

Illustrative examples of target customers:

  • A 12-year-old who spends several hours a week playing Roblox and follows popular Roblox YouTubers for tips and entertainment.
  • A 15-year-old aspiring game developer who uses Roblox Studio to create and share their own games.
  • A 10-year-old who enjoys watching Roblox gameplay videos on TikTok and participates in Roblox-related challenges and trends.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

  • Roblox YouTubers: Influencers who create content specifically around Roblox gameplay, tutorials, and game development. They have a dedicated following of Roblox enthusiasts and can showcase the product through engaging videos.
  • TikTok Creators: Influencers who create short, entertaining videos related to Roblox. They can leverage popular trends and challenges to promote the product in a fun and relatable way.
  • Instagram Gamers: Influencers who share gaming-related content on Instagram, including posts, stories, and IGTV videos. They can use visually appealing content to highlight the product and its features.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

  • Gameplay Tutorials: Influencers can create detailed tutorials on how to use the product within Roblox, showcasing its unique features and benefits.
  • Challenges and Competitions: Organize challenges or competitions related to the product, encouraging influencers and their followers to participate and share their experiences.
  • Behind-the-Scenes: Share behind-the-scenes content of game development or product creation, giving the audience an inside look at the process and engaging them with the brand story.
  • User-Generated Content: Encourage influencers to invite their followers to create and share their own content using the product, fostering a sense of community and engagement.
  • Collaborations: Partner with multiple influencers to create collaborative content, such as joint gameplay sessions, live streams, or co-hosted events, to reach a broader audience.

By leveraging these content ideas and collaborating with the right influencers, the product can effectively reach and engage the target customers within the Roblox community.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Gaming influencers for Roblox
Campaign Objectives
Looking for gaming influencers who specialize in Roblox content. Ideal influencers should have a strong presence in the gaming community and create engaging content related to Roblox.
Influencer Persona
Gaming influencers with a focus on Roblox content. They should have a strong following in the gaming community and create engaging and entertaining content.
Content Themes
#RobloxGaming #RobloxCommunity #RobloxContent
#1
Norris Nuts Gaming
Norris Nuts Gaming
@UCWcly5Teks2uSNsF5hRFNNg
AU
Norris Nuts Gaming Channel. Doing gaming the Norris Nuts way! Fun quirky family friendly from Sabre, Sockie, Biggy Naz, Disco with Mama and Papa!
Followers
2.1M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

100%Match Score
Fit for"Looking for gaming influencers who specialize in Roblox content. Ideal influencers should have a strong presence in the gaming community and create engaging content related to Roblox."
This influencer has a massive following and creates family-friendly Roblox content, making them an excellent fit for the brand's campaign.
#2
Ultraw
Ultraw
@UCSt4sWUz9SYOyZxApOemqZg
IM
Creator of Restaurant Tycoon 2 on Roblox. PLAY NOW: rblx.co/restaurant-tycoon-2
Followers
162.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for gaming influencers who specialize in Roblox content. Ideal influencers should have a strong presence in the gaming community and create engaging content related to Roblox."
This influencer is a Roblox game developer with a large following, making them a strong candidate for the brand's campaign.
#3
Combo Panda
Combo Panda
@UCb69PhsHzsorirJDlxaIXlg
US
Here We Go Combo Crew, It's Showtime! Welcome to Combo Panda's Channel where I play and review games for all kinds of gamers. This animated Panda gamer invites you to experience my world of gaming with Let's Play Games. Whether it’s desktop, XBOX One, Wii U, Nintendo Switch,or Playstation 4, Combo Panda will review any game for you. Combo Panda has some of the best animated gameplays from video games like Roblox, Hello Neighbor, Mario Kart, Bendy & more! Combo Panda's gameplays are part game review and are improvised & voiced over comedy sketch videos. Let's Play! For Media Inquiries: RyanToysReview@rogersandcowan.com Follow Combo Panda! https://twitter.com/ComboPandaGamer https://www.facebook.com/Gamer-Combo-Panda-107495383262483/
Followers
2.7M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for gaming influencers who specialize in Roblox content. Ideal influencers should have a strong presence in the gaming community and create engaging content related to Roblox."
This influencer creates a variety of gaming content, including Roblox, and has a large following, making them a strong candidate for the brand's campaign.
#4
AbductedByRobloxians
AbductedByRobloxians
@UCzO2bESCi_xAfG3gcziZflg
DE
Probably the most helpful Roblox Tips you can find! Welcome to AbductedByRobloxians, where the thrill of Roblox games meets expert tips and a vibrant community. If you're a fan of Simulator Games and love a good challenge, you're in the right place! What You'll Find Here: Gameplay Mastery: Dive into Bee Swarm Simulator, Tapping Simulator, Clicker Simulator, and more with in-depth guides and strategies. Fun and Learning: Enjoy a mix of humor and helpful tutorials designed to enhance your gaming experience. Exclusive Giveaways: Participate in exciting giveaways and win exclusive Roblox pets and items to elevate your gameplay. Community and Support: As a dedicated Roblox enthusiast, I aim to help you succeed and build a caring, supportive community. Why Subscribe? Each video is crafted to entertain, educate, and inspire. Don't miss out on the latest content – hit that subscribe button and turn on notifications to stay updated with all the new uploads.
Followers
22.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for gaming influencers who specialize in Roblox content. Ideal influencers should have a strong presence in the gaming community and create engaging content related to Roblox."
This influencer provides detailed Roblox tips and has a strong community focus, making them a good fit for the brand's campaign.
#5
Simoon68
Simoon68
@UC_dKhzTvN4qY42wwZQlfJeA
GB
SUBSCRIBE for ROBLOX content! Simoon68 from Roblox! Developer of SharkBite and #1 Limiteds collector (RAP) I've been around YouTube since 2007 so you can expect plenty of content ranging from Roblox to memes on here. Be sure to subscribble to my channel to motivate me to make more content :D Thank you and have a swell day!
Followers
38.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for gaming influencers who specialize in Roblox content. Ideal influencers should have a strong presence in the gaming community and create engaging content related to Roblox."
This influencer creates a variety of Roblox content and has a strong following, making them a good fit for the brand's campaign.
#6
RyZe
RyZe
@UCSp3xjB-9BLfJA44yjpKYVg
!Hola! 👋, soy RyZe y me dedico a subir contenido de gameplays y tutoriales de juegos de Roblox. Hago videos de gameplays o tutoriales de Toilet Tower Defense, Box Siege defense y mas juegos de Skibidi Toilet! !Esperemos juntos llegar lejos!.
Followers
39.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for gaming influencers who specialize in Roblox content. Ideal influencers should have a strong presence in the gaming community and create engaging content related to Roblox."
This influencer creates engaging Roblox gameplay and tutorial content, which aligns well with the brand's campaign ideas and target audience.