Gay men aged 18-40, active on Instagram, TikTok, and YouTube, who create content related to social events, networking, and community building.

Product Positioning

The brand is a social networking and events company targeting gay men in New Jersey. The focus is on creating fun and engaging events that foster community and social connections. This positioning can be leveraged by emphasizing inclusivity, fun, and the unique experiences offered at these events. Highlighting the sense of community and belonging can differentiate the brand in the market.

Target Customers

The ideal customer profile includes:

• Gay men living in or near New Jersey
• Individuals looking for social connections and community
• People interested in attending fun and engaging events
• Age range likely between 21-45, given the social nature of the events

Illustrative examples:

1. A 30-year-old professional living in Jersey City looking to expand his social circle.
2. A 25-year-old recent college graduate in Hoboken seeking fun weekend activities.
3. A 40-year-old single man in Newark interested in meeting new people and attending social events.

Potential Influencer Matches

Types of Influencers

1. LGBTQ+ Lifestyle Influencers

   • These influencers focus on LGBTQ+ issues, lifestyle, and community events. They can authentically promote the events and attract a relevant audience.

2. Event and Party Influencers

   • Influencers who specialize in promoting events, parties, and social gatherings. They can highlight the fun and engaging aspects of the events.

3. Local Influencers in New Jersey

   • Influencers with a strong following in New Jersey can help target the local audience effectively.

Examples

1. LGBTQ+ Lifestyle Influencers

   • Influencers who share their experiences and stories within the LGBTQ+ community, promoting inclusivity and social connections.

2. Event and Party Influencers

   • Influencers who regularly attend and promote local events, showcasing the fun and vibrant atmosphere.

3. Local Influencers in New Jersey

   • Influencers who have a significant following in New Jersey and can attract local attendees to the events.

Content Creation Ideas

General Ideas

1. Event Highlights

   • Videos and photos showcasing the best moments from past events to attract new attendees.

2. Community Stories

   • Sharing stories and testimonials from attendees about their experiences and the connections they made.

3. Behind-the-Scenes

   • Content that gives a sneak peek into the planning and preparation of the events, creating anticipation and excitement.

Creative Ideas

1. Themed Event Previews

   • Short videos or posts teasing upcoming themed events, encouraging followers to attend and participate.

2. Influencer Takeovers

   • Collaborate with influencers to take over the brand’s social media accounts during events, providing live updates and engaging content.

3. Interactive Challenges

   • Create fun challenges or contests related to the events, encouraging followers to participate and share their experiences.

By leveraging these strategies, the brand can effectively reach and engage its target audience, creating a strong community and increasing attendance at its events.