Company is Dabble Fantasy. Dabble’s Target Audience: Gen Z DFS sports fans who are highly engaged on social media and have exposure to the sports betting space only in the United States. I am looking for influencers who have a highly engaged audience, the two main sports of emphasis are NFL and NBA, with NFL being the most important. The influencer doesn't need a betting/fantasy background but it would be plus. I am looking for influencers that have their biggest footprint on Instagram, Twitter and TikTok. Secondary channels would be YouTube and Snap Chat. I want them to be forward facing sports personalities, creating engaging videos on their platform. $30K budget for Q4 so looking to limit higher end influencers for the time being. Looking for more mid tier.
Mid-tier sports personalities on Instagram, Twitter, TikTok
Research Insight & Analysis
Product Positioning
Dabble Fantasy is positioned as a dynamic platform catering to Gen Z sports fans who are engaged in daily fantasy sports (DFS) and have an interest in sports betting. The focus on NFL and NBA aligns with popular sports interests in the U.S., particularly among younger audiences. The brand can leverage its appeal by emphasizing the excitement and community aspects of DFS, positioning itself as a modern, interactive way to engage with sports.
Target Customers
The ideal customer profile for Dabble Fantasy includes:
- Age Group: Primarily Gen Z, typically aged 18-24.
- Interests: Strong interest in NFL and NBA, with a growing curiosity about sports betting.
- Behavior: Highly active on social media platforms like Instagram, Twitter, and TikTok.
- Location: Based in the United States.
- Engagement: Enjoys interactive and engaging content, particularly video-based.
Illustrative examples include college students who follow sports teams, young professionals who participate in fantasy leagues, and social media-savvy individuals who enjoy sharing sports-related content.
Potential Influencer Matches
To effectively reach the target audience, consider collaborating with:
Sports Enthusiasts: Influencers who regularly discuss NFL and NBA topics, providing insights, game analyses, and predictions. They can engage the audience with their expertise and passion for sports.
Lifestyle Influencers with a Sports Focus: These influencers may not have a betting or fantasy background but have a strong following among sports fans. They can create relatable content that ties sports into everyday life.
Emerging Sports Personalities: Mid-tier influencers who are gaining traction in the sports community. They often have a dedicated following and can offer a more personal connection with their audience.
Content Creators on Instagram, Twitter, and TikTok: Focus on those who excel in video content, as these platforms are primary channels for the target audience.
Content Creation Ideas
To resonate with the target audience and potentially go viral, consider the following content ideas:
Game Day Challenges: Create interactive challenges or predictions for upcoming NFL and NBA games, encouraging followers to participate and share their thoughts.
Behind-the-Scenes Content: Collaborate with influencers to provide exclusive insights or behind-the-scenes looks at games, player interviews, or fantasy league strategies.
Fantasy Tips and Tricks: Share engaging videos or posts with tips on how to succeed in fantasy sports, featuring influencers' personal experiences and strategies.
Memes and Humor: Leverage the power of humor by creating sports-related memes or funny skits that are easily shareable and relatable to the Gen Z audience.
Live Q&A Sessions: Host live sessions with influencers where they answer questions about sports, fantasy leagues, and betting, fostering a sense of community and interaction.
By focusing on these strategies, Dabble Fantasy can effectively engage its target audience and enhance its presence in the competitive sports entertainment market.
Curated Influencer List - Searching
