MyInfluencer
Brief

"Based in the US, small Gen Z LGBTQ influencers to promote our sexual wellness hype brand and promote our male toys"

Gen Z LGBTQ sexual wellness influencers

Research Insight & Analysis

Product Positioning

The brand is a sexual wellness hype brand focused on promoting male toys. Given the nature of the product, it can be positioned as a modern, inclusive, and body-positive brand that caters to the sexual wellness needs of men, particularly within the LGBTQ community. The brand can emphasize its commitment to breaking taboos, promoting sexual health, and fostering a positive and inclusive environment for all users.

Target Customers

The ideal customer profile for this brand includes:

  • Age Group: Primarily Gen Z (ages 18-24)
  • Gender: Male
  • Sexual Orientation: LGBTQ
  • Location: United States
  • Interests: Sexual wellness, body positivity, inclusivity, modern lifestyle, and social media engagement

Illustrative examples of target customers:

  1. A 21-year-old college student who is active on social media and follows LGBTQ influencers.
  2. A 23-year-old professional who values sexual wellness and is looking for products that cater to his needs.
  3. A 19-year-old who is exploring his sexuality and seeks inclusive and body-positive brands.

Potential Influencer Matches

Micro-Influencers

Micro-influencers with a following of 10,000 to 50,000 can be highly effective. They often have a more engaged audience and can create a sense of community. Look for influencers who are openly part of the LGBTQ community and discuss topics related to sexual wellness, body positivity, and inclusivity.

LGBTQ Activists and Advocates

Influencers who are known for their activism within the LGBTQ community can lend credibility and authenticity to the brand. These influencers can help in promoting the brand's commitment to inclusivity and breaking taboos around male sexual wellness.

Lifestyle and Wellness Influencers

Influencers who focus on lifestyle and wellness, particularly those who are open about their sexual wellness journey, can be a good fit. They can integrate the product into their content naturally and provide honest reviews and recommendations.

Content Creation Ideas

Educational Content

  • Sexual Wellness Tips: Influencers can create content around tips for maintaining sexual wellness, including the use of male toys.
  • Breaking Taboos: Videos or posts discussing the importance of breaking taboos around male sexual wellness and the role of the brand in this movement.

Personal Stories

  • User Experiences: Influencers can share their personal experiences with the product, providing authentic reviews and testimonials.
  • Journey to Self-Acceptance: Content that focuses on the influencer's journey to self-acceptance and how the brand's products have played a role in that journey.

Interactive Content

  • Q&A Sessions: Live Q&A sessions where influencers answer questions about sexual wellness and the brand's products.
  • Challenges and Giveaways: Engaging challenges or giveaways that encourage followers to participate and share their experiences.

Creative Content

  • Unboxing Videos: Influencers can create unboxing videos to showcase the product and its features.
  • Collaborative Content: Collaborations with other influencers or brands to create unique and engaging content that highlights the product.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach its target audience and promote its products in an authentic and engaging manner.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Gen Z LGBTQ sexual wellness influencers
Campaign Objectives
Looking for small Gen Z LGBTQ influencers based in the US to promote our sexual wellness brand and male toys. Ideal influencers should create engaging content that resonates with our target audience.
Influencer Persona
Small influencers who identify as LGBTQ, are part of Gen Z, and are based in the US. They should have a focus on sexual wellness and be comfortable promoting male toys.
Content Themes
#LGBTQWellness #GenZSexualHealth #MaleToysReview
#1
LGBTQMINDFULNESS
LGBTQMINDFULNESS
@alexxcastroo
US
Incorporating Mindfulness into the 🏳️‍🌈 Community 📧Motivational Speaker
Followers
8.5K
Micro Influencer
Engagement Rate
0.2%
Last Post
2 months ago
70%Match Score
Fit for"Gen Z LGBTQ sexual wellness influencers"
This influencer focuses on LGBTQ wellness and mindfulness, which aligns with the brand's values. They have a decent following and could potentially integrate the brand's products authentically.
#2
Jungle Gayborhood
@junglegayborhood
Followers
0
Nano Influencer
Engagement Rate
0.0%
55%Match Score
Fit for"Gen Z LGBTQ sexual wellness influencers"
This influencer focuses on wellness retreats and LGBTQ content, which aligns with the brand's values. However, their content does not specifically focus on sexual wellness or male toys.
#3
Shelby Clark
Shelby Clark
@shelbyclarkflow
United States
Yoga + Meditation Guide 🏳️‍🌈 Psychedelic enthusiast & VC investor Visit us @junglegayborhood Founder @turo | @queerwellnesscollective 📍Costa Rica & LA
Followers
7.3K
Micro Influencer
Engagement Rate
1.9%
Last Post
3 months ago
55%Match Score
Fit for"Gen Z LGBTQ sexual wellness influencers"
This influencer focuses on wellness retreats and LGBTQ content, which aligns with the brand's values. However, their content does not specifically focus on sexual wellness or male toys.
#4
Nat 🌈 LGBTQ+ | Lifestyle
Nat 🌈 LGBTQ+ | Lifestyle
@itsnataliecass
US
just a (gay) girl creating a calm life🧚‍♂️🫧🌈 💌nataliecass.collabs@gmail.com
Followers
111.8K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
50%Match Score
Fit for"Gen Z LGBTQ sexual wellness influencers"
This influencer focuses on self-care and wellness, which aligns with the brand's values. However, their content is more about morning routines and general wellness rather than sexual wellness.
#5
Martin Diaz
Martin Diaz
@iammartindiaz
US
confidence coach, queer mentor, & your spiritual bestie 👇🏼apply to work w me!
Followers
24.9K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
50%Match Score
Fit for"Gen Z LGBTQ sexual wellness influencers"
This influencer focuses on mental health and wellness, which aligns with the brand's values. However, their content does not specifically focus on sexual wellness or male toys.
#6
Brandon Nunnaley
Brandon Nunnaley
@heyimbrando
United States
Empowering Adults to Rewrite Their Story & Overcome Trauma, One Mindset Shift at a Time 💪🏾
Followers
4.6K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
45%Match Score
Fit for"Gen Z LGBTQ sexual wellness influencers"
This influencer focuses on body positivity and mental health, which aligns with the brand's values. However, their content does not specifically focus on sexual wellness or male toys.