Gen Z LGBTQ sexual wellness influencers

Product Positioning

The brand is a sexual wellness hype brand focused on promoting male toys. Given the nature of the product, it can be positioned as a modern, inclusive, and body-positive brand that caters to the sexual wellness needs of men, particularly within the LGBTQ community. The brand can emphasize its commitment to breaking taboos, promoting sexual health, and fostering a positive and inclusive environment for all users.

Target Customers

The ideal customer profile for this brand includes:

• Age Group: Primarily Gen Z (ages 18-24)
• Gender: Male
• Sexual Orientation: LGBTQ
• Location: United States
• Interests: Sexual wellness, body positivity, inclusivity, modern lifestyle, and social media engagement

Illustrative examples of target customers:

1. A 21-year-old college student who is active on social media and follows LGBTQ influencers.
2. A 23-year-old professional who values sexual wellness and is looking for products that cater to his needs.
3. A 19-year-old who is exploring his sexuality and seeks inclusive and body-positive brands.

Potential Influencer Matches

Micro-Influencers

Micro-influencers with a following of 10,000 to 50,000 can be highly effective. They often have a more engaged audience and can create a sense of community. Look for influencers who are openly part of the LGBTQ community and discuss topics related to sexual wellness, body positivity, and inclusivity.

LGBTQ Activists and Advocates

Influencers who are known for their activism within the LGBTQ community can lend credibility and authenticity to the brand. These influencers can help in promoting the brand's commitment to inclusivity and breaking taboos around male sexual wellness.

Lifestyle and Wellness Influencers

Influencers who focus on lifestyle and wellness, particularly those who are open about their sexual wellness journey, can be a good fit. They can integrate the product into their content naturally and provide honest reviews and recommendations.

Content Creation Ideas

Educational Content

• Sexual Wellness Tips: Influencers can create content around tips for maintaining sexual wellness, including the use of male toys.
• Breaking Taboos: Videos or posts discussing the importance of breaking taboos around male sexual wellness and the role of the brand in this movement.

Personal Stories

• User Experiences: Influencers can share their personal experiences with the product, providing authentic reviews and testimonials.
• Journey to Self-Acceptance: Content that focuses on the influencer's journey to self-acceptance and how the brand's products have played a role in that journey.

Interactive Content

• Q&A Sessions: Live Q&A sessions where influencers answer questions about sexual wellness and the brand's products.
• Challenges and Giveaways: Engaging challenges or giveaways that encourage followers to participate and share their experiences.

Creative Content

• Unboxing Videos: Influencers can create unboxing videos to showcase the product and its features.
• Collaborative Content: Collaborations with other influencers or brands to create unique and engaging content that highlights the product.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach its target audience and promote its products in an authentic and engaging manner.