Sports personalities with Gen Z appeal, active on Instagram, Twitter, TikTok, creating NFL/NBA content.

Product Positioning

Dabble Fantasy is positioned as a dynamic platform catering to Gen Z sports fans who are engaged in daily fantasy sports (DFS) and have an interest in sports betting. The focus on NFL and NBA aligns with popular sports interests in the United States, particularly among younger audiences. The brand can leverage its appeal by emphasizing the excitement and community aspects of DFS, while also highlighting the social engagement and interactive nature of its platform. By associating with influencers who embody these values, Dabble Fantasy can strengthen its market presence and appeal to its target demographic.

Target Customers

The ideal customer profile for Dabble Fantasy includes:

• Age Group: Primarily Gen Z, typically aged 18-24.
• Interests: Passionate about NFL and NBA, with a keen interest in sports betting and fantasy sports.
• Behavior: Highly active on social media platforms, particularly Instagram, Twitter, and TikTok.
• Location: Based in the United States.
• Engagement: Enjoys interactive and community-driven content, values authenticity and relatability in influencers.

Illustrative examples of target customers might include college students who participate in fantasy sports leagues, young professionals who follow sports betting trends, and social media-savvy sports enthusiasts who engage with sports content online.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Sports Enthusiasts: Influencers who regularly discuss and create content around NFL and NBA games, player performances, and sports news. Their audience is likely to be highly engaged with sports content.

• Social Media Personalities: Influencers with a strong presence on Instagram, Twitter, and TikTok, who create engaging and interactive content. They can leverage their platforms to promote Dabble Fantasy through creative storytelling and community engagement.

• Lifestyle Influencers with a Sports Focus: Influencers who incorporate sports into their lifestyle content, appealing to a broader audience while still maintaining a focus on sports-related activities.

• Emerging Sports Analysts: Young analysts or commentators who provide insights and predictions on NFL and NBA games, appealing to fans interested in deeper analysis and discussion.

Content Creation Ideas

To align with the brand and potentially go viral, consider the following content ideas:

• Game Day Challenges: Collaborate with influencers to create game day challenges or predictions, encouraging their followers to participate and share their own predictions.

• Behind-the-Scenes Content: Offer exclusive behind-the-scenes content with influencers attending games or interacting with players, providing a unique perspective to their audience.

• Interactive Q&A Sessions: Host live Q&A sessions with influencers discussing upcoming games, fantasy sports strategies, and sports betting tips, fostering community interaction.

• Highlight Reels and Recaps: Create engaging highlight reels or recaps of NFL and NBA games, featuring commentary and insights from influencers.

• Fantasy Sports Tutorials: Develop tutorials or guides on how to get started with fantasy sports, leveraging influencers to simplify and demystify the process for newcomers.

By implementing these strategies, Dabble Fantasy can effectively engage its target audience and enhance its brand visibility through influencer partnerships.