Sports personalities on Instagram, Twitter, and TikTok, targeting Gen Z NFL and NBA fans in the US.

Product Positioning

Dabble Fantasy is positioned as a platform catering to Gen Z sports fans in the United States who are engaged in daily fantasy sports (DFS) and have some exposure to sports betting. The emphasis on NFL and NBA aligns with popular sports interests among this demographic. The brand can leverage its focus on these major sports to differentiate itself by offering unique insights, engaging content, and interactive experiences that resonate with the fast-paced, digital-first lifestyle of Gen Z.

Target Customers

The ideal customer profile for Dabble Fantasy includes:

• Age Group: Primarily Gen Z, typically aged 18-24.
• Interests: Strong interest in NFL and NBA, with a secondary interest in sports betting and fantasy sports.
• Behavior: Highly active on social media platforms like Instagram, Twitter, and TikTok, with a preference for video content.
• Geography: Based in the United States.
• Engagement: Looks for interactive and engaging content, values community and connection with brands.

Illustrative examples include college students who follow sports teams, young professionals who participate in fantasy leagues, and social media-savvy individuals who engage with sports content online.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Sports Enthusiasts: Influencers who regularly discuss NFL and NBA topics, providing analysis, predictions, and commentary. They can engage the audience with their expertise and passion for the sports.

• Lifestyle Influencers with a Sports Focus: These influencers blend lifestyle content with sports, appealing to Gen Z's diverse interests. They can create relatable content that ties sports into everyday life.

• Content Creators on Instagram, Twitter, and TikTok: Influencers who have a strong presence on these platforms and are known for creating engaging video content. They can leverage their reach to introduce Dabble Fantasy to a wider audience.

• Emerging Sports Personalities: Up-and-coming sports commentators or analysts who are building a loyal following. They can offer fresh perspectives and connect with the audience on a personal level.

Content Creation Ideas

To align with the brand and potentially go viral, consider the following content ideas:

• Behind-the-Scenes Sports Content: Collaborate with influencers to provide exclusive behind-the-scenes looks at NFL and NBA games, training sessions, or player interviews.

• Fantasy Sports Challenges: Host interactive challenges or competitions where influencers create fantasy teams and compete against their followers, encouraging audience participation.

• Game Day Vlogs: Influencers can document their game day experiences, sharing their excitement and insights, and encouraging followers to engage with Dabble Fantasy.

• Sports Trivia and Quizzes: Create engaging trivia or quiz content related to NFL and NBA, with influencers challenging their followers to test their sports knowledge.

• Live Q&A Sessions: Host live sessions with influencers where they discuss sports predictions, answer fan questions, and promote Dabble Fantasy's offerings.

These content ideas can help Dabble Fantasy connect with its target audience, build brand awareness, and foster a community of engaged sports fans.