Sports personalities with a strong presence on Instagram, Twitter, and TikTok, focusing on NFL and NBA content. They should create engaging videos, have a loyal following, and connect with the Dabble brand. A background in betting or fantasy sports is a plus.

Product Positioning

Dabble Fantasy is positioned as a dynamic platform catering to Gen Z sports fans who are engaged in daily fantasy sports (DFS) and have an interest in sports betting. The focus on NFL and NBA aligns with popular sports interests in the United States, particularly among younger audiences. The brand can leverage its appeal by emphasizing the excitement and community aspects of DFS, positioning itself as a modern, interactive, and social experience for sports enthusiasts.

Target Customers

The ideal customer profile for Dabble Fantasy includes:

• Age Group: Primarily Gen Z, typically aged 18-24.
• Interests: Strong interest in NFL and NBA, with a secondary interest in sports betting and fantasy sports.
• Behavior: Highly active on social media platforms such as Instagram, Twitter, and TikTok.
• Geographic Location: Based in the United States.
• Engagement: Enjoys engaging with sports content, participating in discussions, and being part of a community.

Illustrative examples of target customers might include college students who follow sports teams, young professionals who participate in fantasy leagues, and social media-savvy individuals who enjoy sharing sports-related content.

Potential Influencer Matches

To effectively reach the target audience, consider collaborating with the following types of influencers:

• Sports Enthusiasts: Influencers who are passionate about NFL and NBA, regularly share insights, game analyses, and engage with their audience through sports discussions.

• Social Media Personalities: Individuals with a strong presence on Instagram, Twitter, and TikTok, who create engaging and interactive sports content, such as game predictions, highlights, and fan interactions.

• Emerging Sports Commentators: Influencers who may not have a traditional sports background but have built a following through unique and entertaining sports commentary or content creation.

These influencers should have a loyal and engaged following, similar to personalities like Jack Settleman, Sal Vetri, and Taylor Mathis, who resonate with the Gen Z audience.

Content Creation Ideas

To align with Dabble Fantasy's brand and appeal to the target audience, consider the following content ideas:

• Game Day Challenges: Collaborate with influencers to create interactive challenges or predictions for upcoming NFL and NBA games, encouraging followers to participate and share their own predictions.

• Behind-the-Scenes Content: Offer exclusive behind-the-scenes looks at sports events, player interviews, or influencer experiences at games, providing unique content that fans can't find elsewhere.

• Fantasy Sports Tips and Tricks: Develop content that offers tips, strategies, and insights into fantasy sports, helping followers improve their game and engage more deeply with the platform.

• Live Q&A Sessions: Host live sessions with influencers where they answer fan questions, discuss sports topics, and engage directly with the audience, fostering a sense of community and connection.

These content ideas aim to create a vibrant and interactive experience for the audience, enhancing brand visibility and engagement.