Gen Z sports enthusiasts with a focus on NFL and sports betting, active on TikTok, Instagram, and Twitter.

Product Positioning

Dabble Fantasy is positioned as a platform catering to Gen Z sports fans with a focus on the NFL and sports betting. In the existing market, this positions Dabble Fantasy as a niche service that combines the excitement of fantasy sports with the growing interest in sports betting. The emphasis on NFL suggests a strategic focus on one of the most popular sports leagues in the United States, which can attract a large audience during the NFL season. The brand can leverage the increasing trend of sports betting among younger audiences by offering engaging and interactive experiences that resonate with Gen Z's digital and social media habits.

Target Customers

The ideal customer profile for Dabble Fantasy includes:

• Age Group: Primarily Gen Z, typically aged 18-24.
• Interests: Passionate about sports, particularly the NFL, and interested in sports betting.
• Behavior: Highly active on social media platforms, seeking interactive and engaging content.
• Location: Based in the United States, with a focus on regions where NFL viewership is high.

Illustrative examples of target customers might include college students who follow NFL teams, young professionals who participate in fantasy sports leagues, and social media influencers who share sports-related content.

Potential Influencer Matches

To effectively reach the target audience, consider collaborating with the following types of influencers:

• Sports Enthusiasts: Influencers who regularly post about NFL games, teams, and players. They can create content that highlights the excitement of participating in Dabble Fantasy's offerings.

• Betting Experts: Influencers who focus on sports betting tips and strategies. They can provide insights into how Dabble Fantasy integrates fantasy sports with betting elements.

• Gen Z Lifestyle Influencers: Influencers who connect with Gen Z audiences through lifestyle content. They can showcase how Dabble Fantasy fits into the everyday life of a young sports fan.

Content Creation Ideas

To engage the target audience and create viral content, consider the following ideas:

• Game Day Challenges: Create interactive challenges or contests that fans can participate in during NFL game days, with prizes or recognition for winners.

• Behind-the-Scenes Content: Collaborate with influencers to provide exclusive behind-the-scenes content from NFL games or events, offering unique insights to fans.

• User-Generated Content Campaigns: Encourage users to share their own experiences and predictions related to NFL games and Dabble Fantasy, using a branded hashtag.

• Educational Series: Develop a series of short videos or posts explaining how to get started with fantasy sports and sports betting, tailored to Gen Z's learning preferences.

These strategies can help Dabble Fantasy build a strong presence among Gen Z sports fans and enhance its brand visibility in the competitive sports entertainment market.