MyInfluencer
Brief

Company is Dabble Fantasy. Dabble’s Target Audience: Gen Z sports fans who are highly engaged on social media and have exposure to the sports betting space only in the United States. NFL emphasis.

Gen Z sports enthusiasts with a focus on NFL and sports betting, active on Instagram, TikTok, and Twitter.

Research Insight & Analysis

Product Positioning

Dabble Fantasy is positioned as a platform catering to Gen Z sports fans with a focus on the NFL and sports betting. In the existing market, this positions Dabble Fantasy as a niche service that combines the excitement of fantasy sports with the growing interest in sports betting. The emphasis on NFL suggests a strategic alignment with one of the most popular sports leagues in the United States, which can attract a large audience during the NFL season. The brand can leverage the increasing trend of sports betting among younger audiences by offering engaging and interactive experiences that resonate with Gen Z's digital and social media habits.

Target Customers

The ideal customer profile for Dabble Fantasy includes:

  • Age Group: Primarily Gen Z, typically aged 18-24.
  • Interests: Passionate about sports, particularly the NFL, and interested in sports betting.
  • Behavior: Highly active on social media platforms such as Instagram, TikTok, and Twitter, where they engage with sports content and communities.
  • Location: Residing in the United States, with a focus on states where sports betting is legal and popular.

Illustrative examples of target customers might include a 21-year-old college student who follows NFL teams and players on social media, participates in fantasy leagues, and engages with sports betting content online.

Potential Influencer Matches

To effectively reach the target audience, consider collaborating with the following types of influencers:

  • Sports Enthusiasts: Influencers who regularly create content around NFL games, players, and fantasy sports. They can provide authentic insights and engage their audience with expert opinions and predictions.

  • Gen Z Lifestyle Influencers: Creators who focus on lifestyle content that resonates with Gen Z, including sports, gaming, and entertainment. They can introduce Dabble Fantasy to their followers through engaging and relatable content.

  • Betting Experts: Influencers who specialize in sports betting tips and strategies. They can educate the audience on how to use Dabble Fantasy for sports betting, enhancing credibility and trust.

Content Creation Ideas

To capture the attention of the target audience and encourage engagement, consider the following content ideas:

  • NFL Game Predictions: Collaborate with influencers to create weekly prediction videos or posts for upcoming NFL games, encouraging followers to participate in fantasy leagues on Dabble Fantasy.

  • Behind-the-Scenes Content: Share exclusive behind-the-scenes content from NFL games or events, providing unique insights and experiences that appeal to sports fans.

  • Interactive Challenges: Launch interactive challenges or contests on social media, such as predicting the outcome of a game or creating fantasy lineups, with prizes for winners to drive engagement.

  • Educational Content: Develop content that educates the audience on how to get started with sports betting and fantasy sports, using Dabble Fantasy as the platform of choice.

By leveraging these strategies, Dabble Fantasy can effectively engage its target audience and build a strong presence in the sports betting and fantasy sports market.

Curated Influencer List - Searching

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