The user's query does not specify a particular product or service. However, given the interest in influencers who are critical of both Republicans and Democrats, it can be inferred that the product or service might appeal to a politically independent or centrist audience. This could include products or services that emphasize neutrality, critical thinking, or non-partisan values. Examples might include educational platforms, news outlets, lifestyle brands, or tech products that promote open dialogue and critical analysis.
The ideal customer profile would likely be Gen Z or younger individuals who are politically aware but disillusioned with traditional party politics. These customers value authenticity, critical thinking, and independent viewpoints. They are likely to be active on social media platforms and engage with content that challenges the status quo.
By leveraging influencers who align with these criteria, the campaign can effectively reach and engage a politically aware and independent-minded Gen Z audience.
Extracted from Campaign Brief & Market Analysis