Company is Dabble Fantasy. Dabble’s Target Audience: Gen Z DFS sports fans who are highly engaged on social media and have exposure to the sports betting space. I am looking for influencers who have a highly engaged audience, the two main sports of emphasis are NFL and NBA, with NFL being the most important. Secondary sports would be College Football and NHL. The influencer doesn't need a betting/fantasy background but it would be plus. I am looking for influencers that have their biggest footprint on Instagram, Twitter and TikTok. Secondary channels would be YouTube and Snap Chat. I want them to be forward facing sports personalities.
Sports personalities with a focus on NFL and NBA, active on Instagram, Twitter, and TikTok, appealing to Gen Z audience.
Kutatási áttekintés és elemzés
Product Positioning
Dabble Fantasy is positioned as a dynamic platform catering to Gen Z sports fans who are deeply engaged in the fantasy sports and sports betting space. The emphasis on NFL and NBA aligns with popular sports interests, while the inclusion of College Football and NHL as secondary sports broadens the appeal. The brand can leverage its focus on social media engagement to create a vibrant community of sports enthusiasts who are not only interested in fantasy sports but also in the broader sports culture.
Target Customers
The ideal customer profile for Dabble Fantasy includes:
Gen Z Sports Enthusiasts: Young individuals, typically aged 18-24, who are passionate about sports, particularly NFL and NBA. They are active on social media platforms and enjoy engaging with sports content.
Social Media Savvy: Users who frequently use Instagram, Twitter, and TikTok to consume and share sports-related content. They are likely to follow sports personalities and engage with sports discussions online.
Fantasy Sports and Betting Curious: While a background in betting or fantasy sports is not necessary, these customers have an interest in exploring these areas, making them open to content that educates and entertains.
Potential Influencer Matches
To effectively reach the target audience, consider collaborating with the following types of influencers:
Sports Personalities: Influencers who are recognized figures in the sports community, such as former athletes, sports commentators, or analysts. Their credibility and insights can attract sports fans and enhance engagement.
Gen Z Content Creators: Young influencers who create engaging and relatable content on platforms like TikTok and Instagram. They can connect with the target audience through humor, trends, and interactive content.
Fantasy Sports Enthusiasts: Influencers who specialize in fantasy sports content, offering tips, strategies, and insights. While not mandatory, their expertise can add value to the campaign.
Content Creation Ideas
To capture the attention of the target audience and encourage engagement, consider the following content ideas:
Behind-the-Scenes Sports Content: Collaborate with influencers to provide exclusive behind-the-scenes access to sports events, training sessions, or interviews with athletes. This content can be shared on Instagram Stories or TikTok.
Interactive Challenges and Contests: Launch challenges or contests related to NFL and NBA games, encouraging followers to participate and share their predictions or fantasy lineups. This can drive engagement and create a sense of community.
Educational Series on Fantasy Sports: Develop a series of short, informative videos or posts that explain the basics of fantasy sports and sports betting. This content can be shared on YouTube or Instagram to attract those curious about entering the space.
Live Q&A Sessions with Influencers: Host live sessions on Instagram or TikTok where influencers answer questions about sports, fantasy leagues, or betting. This interactive format can foster a deeper connection with the audience.
Kiválogatott influenszer lista - Keresés
