Sports personalities with strong social media presence, focusing on NFL and NBA, engaging Gen Z audience.

Product Positioning

Dabble Fantasy is positioned as a dynamic platform catering to Gen Z sports fans who are deeply engaged in the fantasy sports and sports betting space. The emphasis on NFL and NBA aligns with the high popularity of these leagues among younger audiences, particularly in the U.S. market. By focusing on social media platforms like Instagram, Twitter, and TikTok, Dabble Fantasy can leverage the visual and interactive nature of these channels to engage with its audience effectively. The brand can position itself as a modern, interactive, and community-driven platform that enhances the sports viewing experience through fantasy sports engagement.

Target Customers

The ideal customer profile for Dabble Fantasy includes:

• Age Group: Primarily Gen Z, typically aged 18-24.
• Interests: Passionate about NFL and NBA, with secondary interests in College Football and NHL. They are also interested in fantasy sports and sports betting.
• Behavior: Highly active on social media, particularly on Instagram, Twitter, and TikTok. They enjoy engaging with sports content and personalities.
• Lifestyle: Tech-savvy, enjoys interactive and community-driven experiences, and seeks entertainment through sports.

Illustrative Examples

1. A 21-year-old college student who follows NFL and NBA games religiously and participates in fantasy leagues with friends.
2. A 19-year-old social media enthusiast who enjoys creating and sharing sports-related content on TikTok and Instagram.
3. A 23-year-old recent graduate who is exploring sports betting and follows sports personalities on Twitter for insights and entertainment.

Potential Influencer Matches

To effectively reach the target audience, consider collaborating with the following types of influencers:

• Sports Enthusiasts: Influencers who are passionate about NFL and NBA, even if they don't have a betting or fantasy background. Their enthusiasm can resonate with the target audience.
• Social Media Sports Personalities: Individuals who have a strong presence on Instagram, Twitter, and TikTok, and are known for engaging sports content. They can create relatable and entertaining content that appeals to Gen Z.
• Emerging Sports Analysts: Young analysts or commentators who provide fresh perspectives on NFL and NBA games. Their insights can attract sports fans looking for unique content.
• Lifestyle Influencers with a Sports Focus: Influencers who blend lifestyle content with sports, appealing to those interested in both areas.

Content Creation Ideas

To engage the target audience and create viral content, consider the following ideas:

• Behind-the-Scenes Game Day Experiences: Collaborate with influencers to share their game day routines, including pre-game predictions and post-game analyses.
• Fantasy League Challenges: Host fantasy sports challenges where influencers compete against each other, encouraging their followers to join and participate.
• Interactive Q&A Sessions: Use Instagram Live or Twitter Spaces for influencers to host Q&A sessions about upcoming NFL and NBA games, fantasy tips, and sports betting insights.
• Highlight Reels and Memes: Create engaging highlight reels and sports memes that capture exciting moments from games, tailored to the humor and interests of Gen Z.
• Collaborative Content with Sports Personalities: Partner with well-known sports personalities for joint content creation, such as interviews or collaborative TikTok videos.

By leveraging these strategies, Dabble Fantasy can effectively engage its target audience and enhance its brand presence in the competitive sports entertainment market.