The query specifies that the product is targeted towards Gen Z in Saudi Arabia. Gen Z is known for valuing authenticity, social responsibility, and digital engagement. Therefore, the product should be positioned as trendy, innovative, and socially conscious. Highlighting any unique features, sustainability aspects, or tech-savvy elements will resonate well with this demographic.
The ideal customer profile for Gen Z products in Saudi Arabia would include:
Illustrative examples:
By leveraging these strategies, the product can effectively reach and resonate with the Gen Z audience in Saudi Arabia.
Extracted from Campaign Brief & Market Analysis