Influencers who specialize in business, trade, supply chain management, and global expansion. They should have a strong presence on platforms like LinkedIn, Twitter, and YouTube.

Product Positioning

The platform provides global trade data and supply chain solutions, which positions it as a critical tool for businesses aiming to expand their operations internationally. This product can be positioned as a comprehensive solution for companies looking to optimize their supply chains, gain insights into global trade trends, and make data-driven decisions to enhance their global reach. Emphasizing the platform's ability to provide actionable intelligence and streamline supply chain operations can differentiate it from competitors.

Target Customers

The ideal customer profile for this platform includes:

• Small to Medium Enterprises (SMEs): Businesses that are looking to expand their operations globally but may lack the resources or expertise to navigate complex international trade regulations and supply chain logistics.
• Large Corporations: Companies with established international operations that need advanced tools to optimize their supply chains and stay competitive in the global market.
• Logistics and Supply Chain Managers: Professionals responsible for managing and optimizing supply chain operations within their organizations.
• Trade Analysts and Economists: Individuals who require detailed trade data to analyze market trends and make informed decisions.

Illustrative examples:

• A mid-sized electronics manufacturer looking to source components from multiple countries.
• A large retail chain aiming to optimize its supply chain to reduce costs and improve delivery times.
• A logistics company seeking to provide better services to its clients by leveraging global trade data.

Potential Influencer Matches

Industry Experts and Thought Leaders

• Supply Chain and Logistics Experts: Influencers with a strong background in supply chain management and logistics can provide valuable insights and endorsements for the platform.
• Trade Analysts and Economists: Professionals who analyze global trade trends and can highlight the platform's data capabilities.

Business and Entrepreneurship Influencers

• Business Consultants: Influencers who advise companies on growth strategies and can showcase how the platform aids in international expansion.
• Entrepreneurship Coaches: Influencers who guide startups and SMEs on scaling their businesses globally.

Tech and Data Influencers

• Tech Reviewers: Influencers who focus on reviewing business software and tools, providing detailed analyses of the platform's features and benefits.
• Data Analysts: Influencers who specialize in data analytics and can demonstrate how the platform's data can be leveraged for strategic decision-making.

Content Creation Ideas

General Ideas

• Case Studies: Share success stories of businesses that have successfully expanded globally using the platform.
• Tutorials and Demos: Create detailed tutorials and demo videos showcasing the platform's features and how to use them effectively.
• Webinars and Live Q&A Sessions: Host webinars with industry experts discussing global trade trends and how the platform can help businesses navigate them.

Creative Ideas

• Interactive Infographics: Develop infographics that visualize global trade data and supply chain trends, making complex information easily digestible.
• Behind-the-Scenes Content: Show the development process of the platform, including interviews with the team and sneak peeks of upcoming features.
• User-Generated Content: Encourage users to share their experiences and success stories with the platform, creating a community-driven content stream.

By leveraging these strategies, the platform can effectively reach its target audience and establish itself as a leader in the global trade and supply chain solutions market.