The product in question is a gold loan, which is a secured loan where borrowers pledge their gold as collateral to obtain funds. In the context of Maharashtra and Karnataka, gold loans are particularly appealing due to the cultural significance of gold in these regions. Gold is often seen as a symbol of wealth and security, making gold loans a trusted financial product.
To position the gold loan effectively in the market, emphasize the following features:
The ideal customer profile for gold loans in Maharashtra and Karnataka includes:
Illustrative examples:
By leveraging these strategies, the gold loan product can effectively reach and resonate with the target audience in Maharashtra and Karnataka.
Extracted from Campaign Brief & Market Analysis