Influencers who are passionate about both golf and wellness, with a focus on luxury and relaxation. They should have a following that is interested in both sports and high-end spa experiences.

Product Positioning

The user's query suggests a focus on influencers who cover both golf and spas. This indicates a niche market that combines luxury, leisure, and wellness. The product or service being promoted likely appeals to individuals who enjoy high-end recreational activities and self-care. Positioning the brand in this market involves emphasizing the blend of relaxation and sport, targeting affluent consumers who value both physical activity and pampering experiences.

Target Customers

The ideal customer profile for this campaign would include:

• Affluent Professionals: Individuals with disposable income who can afford luxury experiences such as golf memberships and spa treatments.
• Golf Enthusiasts: People who are passionate about golf and are likely to be interested in complementary relaxation activities like spa visits.
• Wellness Seekers: Consumers who prioritize their well-being and are interested in holistic health practices, including spa treatments.
• Travelers: Individuals who enjoy travel and are likely to seek out golf resorts and spa destinations.

Illustrative examples:

• A 45-year-old corporate executive who plays golf on weekends and enjoys spa treatments to unwind.
• A 35-year-old entrepreneur who travels frequently and seeks out golf and spa experiences during business trips.
• A 50-year-old retiree who spends time at golf resorts and values the relaxation offered by spa services.

Potential Influencer Matches

Golf and Wellness Influencers

These influencers focus on both golf and wellness, providing content that appeals to the target audience's interests in both areas.

Luxury Lifestyle Influencers

Influencers who cover high-end lifestyle topics, including luxury travel, golf resorts, and spa experiences. They can highlight the premium aspects of the product or service.

Fitness and Health Influencers

Influencers who promote a healthy lifestyle and can integrate golf and spa content into their fitness and wellness narratives.

Travel Influencers

Travel influencers who specialize in luxury destinations and can showcase golf resorts and spa facilities as part of their travel content.

Content Creation Ideas

General Ideas

• Golf and Spa Day Vlogs: Influencers can create vlogs documenting a day spent golfing followed by a relaxing spa session.
• Product Reviews: Reviews of specific golf equipment or spa products, highlighting their benefits and features.
• Tutorials and Tips: Golf tips and techniques combined with wellness advice, such as stretching routines or relaxation techniques.

Creative Ideas

• Golf and Spa Challenges: Fun challenges where influencers try to achieve a certain score in golf and then unwind with specific spa treatments.
• Behind-the-Scenes: A behind-the-scenes look at a luxury golf resort and spa, showcasing the facilities and services offered.
• Collaborative Content: Collaborations between golf and wellness influencers, creating content that appeals to both audiences.

By targeting influencers who cover both golf and spas, the campaign can effectively reach a niche audience that values luxury, wellness, and recreation.