The product in question is a dating app. In the competitive market of dating apps, positioning is crucial. The app can be positioned as a premium, exclusive platform that caters to individuals looking for meaningful connections. Emphasizing features such as advanced matching algorithms, user verification, and high-quality user profiles can set it apart from other dating apps. Highlighting the app's focus on safety, privacy, and user experience can also attract a discerning audience.
The ideal customer profile for this dating app would be:
Illustrative examples of target customers:
To effectively reach the target customers, the following types of influencers would be suitable:
To create engaging and viral content, consider the following ideas:
By leveraging these strategies, the dating app can effectively reach its target audience and establish a strong presence in the market.
Extracted from Campaign Brief & Market Analysis