Digital marketing experts, online educators, business growth advisors

Product Positioning

The product in question is a course on Google Ads. This product can be positioned as an essential educational tool for individuals and businesses looking to enhance their digital marketing skills. Given the widespread use of Google Ads in online advertising, the course can be marketed as a way to gain a competitive edge in the digital marketing landscape. Emphasize the practical benefits, such as increased ROI on ad spend, improved targeting, and the ability to create effective ad campaigns.

Target Customers

The ideal customer profile for a Google Ads course includes:

• Small Business Owners: Individuals who run their own businesses and want to manage their advertising campaigns more effectively.
• Marketing Professionals: People working in marketing roles who need to upskill and stay current with the latest advertising techniques.
• Freelancers and Consultants: Independent professionals offering digital marketing services who want to expand their expertise.
• Students and Recent Graduates: Individuals looking to enter the digital marketing field and seeking to add valuable skills to their resumes.

Illustrative examples:

• A small business owner who runs an online store and wants to increase sales through targeted Google Ads campaigns.
• A marketing manager at a mid-sized company looking to improve the performance of their current ad campaigns.
• A freelance digital marketer who wants to offer Google Ads management as a service to clients.

Potential Influencer Matches

Types of Influencers

1. Digital Marketing Experts: Influencers who specialize in digital marketing and have a strong following among marketing professionals and business owners. They can provide in-depth reviews and tutorials on the Google Ads course.

2. Business Coaches and Consultants: Influencers who offer advice and training to small business owners and entrepreneurs. They can highlight the benefits of the course in helping businesses grow through effective advertising.

3. Tech and Productivity Bloggers/Vloggers: Influencers who focus on tools and strategies for improving business efficiency. They can create content around how the Google Ads course can streamline advertising efforts.

4. Educational Content Creators: Influencers who create content around learning new skills and professional development. They can promote the course as a valuable addition to one's skill set.

Example Influencers

• A well-known digital marketing expert with a YouTube channel and blog that covers various aspects of online advertising.
• A business coach with a strong Instagram following who regularly shares tips and resources for small business growth.
• A tech blogger who reviews software and online courses, providing detailed insights and recommendations.

Content Creation Ideas

General Ideas

• Course Reviews and Testimonials: Influencers can create detailed reviews of the Google Ads course, sharing their personal experiences and the benefits they gained.
• Tutorials and How-Tos: Step-by-step guides on specific aspects of Google Ads, demonstrating the practical applications of the course content.
• Success Stories: Case studies of individuals or businesses that have successfully implemented strategies learned from the course.

Creative Ideas

• Live Q&A Sessions: Influencers can host live sessions where they answer questions about Google Ads and discuss how the course can help viewers.
• Challenge Series: A series where the influencer takes on a challenge to improve their Google Ads performance using techniques from the course, documenting their progress and results.
• Collaborative Webinars: Partner with influencers to host webinars that provide a sneak peek into the course content and offer exclusive discounts to attendees.

By leveraging these strategies, the Google Ads course can effectively reach its target audience and demonstrate its value through credible and engaging influencer content.