Grocery and recipe content influencers

Product Positioning

The brand appears to be targeting grocery retailers, specifically Kroger and Albertsons, with a focus on promoting recipe content. The product or service is likely related to food or cooking, aiming to engage customers who shop at these stores. Positioning the brand as a go-to source for quality recipes and cooking inspiration can help differentiate it in the market. Emphasizing fresh, easy-to-make, and family-friendly recipes can appeal to a broad audience.

Target Customers

The ideal customer profile includes:

• Home Cooks: Individuals who enjoy cooking at home and are always looking for new recipes and cooking tips.
• Families: Parents who need quick, nutritious, and delicious meal ideas for their families.
• Health-Conscious Shoppers: Consumers who prioritize healthy eating and are interested in fresh, wholesome ingredients.
• Grocery Shoppers: Regular customers of Kroger and Albertsons who are looking for meal inspiration while shopping.

Illustrative examples:

• A busy mom in Houston who shops at Kroger and needs quick dinner ideas.
• A young professional in Seattle who shops at Albertsons and enjoys experimenting with new recipes on weekends.
• A health-conscious individual in Phoenix who shops at Kroger and looks for nutritious meal options.

Potential Influencer Matches

Types of Influencers

1. Food Bloggers and Chefs:

   • These influencers can create high-quality recipe content and share cooking tips.
   • They can reach home cooks and families looking for meal inspiration.

2. Lifestyle Influencers:

   • Influencers who focus on family life, health, and wellness.
   • They can appeal to health-conscious shoppers and families.

3. Local Influencers:

   • Influencers based in the specified regions (Houston, Denver, Cincinnati, Atlanta, Phoenix, SoCal, NorCal, Seattle, Mid-Atlantic, Jewel).
   • They can create localized content that resonates with the target audience in those areas.

Enriched Requirements

• Follower Count: Over 50k on Instagram and TikTok.
• Engagement Rate: Over 3% (2% acceptable).
• Location: Lives in the specified regions for Kroger and Albertsons.
• Content Restrictions: No recent posts from competitive retailers like Trader Joe's.
• Content Type: Must include quality recipe content in their feed.
• Activity: Must have posted in the last month.
• Ad Saturation: Should not have an overly saturated, heavy paid ad feed.

Content Creation Ideas

General Ideas

• Recipe Tutorials: Step-by-step videos or carousel posts showcasing easy-to-make recipes using ingredients from Kroger or Albertsons.
• Meal Prep Guides: Tips and tricks for meal prepping for the week, featuring products from the stores.
• Healthy Eating Challenges: 30-day healthy eating challenges with daily recipe ideas and grocery lists.

Creative Ideas

• Cook-Along Live Sessions: Live cooking sessions where the influencer prepares a meal in real-time, encouraging followers to cook along with them.
• Recipe Contests: Encourage followers to create their own recipes using specific ingredients and share them with a branded hashtag for a chance to be featured.
• Behind-the-Scenes: A day in the life of the influencer, including a shopping trip to Kroger or Albertsons and cooking a meal with the purchased ingredients.

By leveraging these strategies, the brand can effectively engage its target audience and create a strong presence in the market.