The brand appears to be targeting grocery retailers, specifically Kroger and Albertsons, with a focus on promoting recipe content. The product or service is likely related to food or cooking, aiming to engage customers who shop at these stores. Positioning the brand as a go-to source for quality recipes and cooking inspiration can help differentiate it in the market. Emphasizing fresh, easy-to-make, and family-friendly recipes can appeal to a broad audience.
The ideal customer profile includes:
Illustrative examples:
Food Bloggers and Chefs:
Lifestyle Influencers:
Local Influencers:
By leveraging these strategies, the brand can effectively engage its target audience and create a strong presence in the market.
Extracted from Campaign Brief & Market Analysis