MyInfluencer
Brief

"Find me Instagram and TikTok influencers within the following parameters: Has a strong following (understanding we are limited to reach with this program, so targeting over 50k on IG and TT, understanding not every influencer has equal reach on each platform and usually one is higher) Strong ER (engagement rate) – over 3% (they actually said 2% ok) Lives within one of the regions named above (for Kroger and Albertsons) Houston, Denver, Cincinnati, Atlanta, Phoenix for Kroger #1 SoCal, #2 NorCal, #3 Seattle,#4 Mid-Atlantic and #5 Jewel for Albertsons Has not posted content in last few months from competitive retailers (like Trader Joes) Has quality recipe content on their feeds (it’s okay if not all recipe/food, but that type of content must be in the mix of their feed) Has posted in the last month (has an active feed) Does not have an overly saturated, heavy paid ad feed"

Grocery and recipe content influencers

Research Insight & Analysis

Product Positioning

The brand appears to be targeting grocery retailers, specifically Kroger and Albertsons, with a focus on promoting recipe content. The product or service is likely related to food or cooking, aiming to engage customers who shop at these stores. Positioning the brand as a go-to source for quality recipes and cooking inspiration can help differentiate it in the market. Emphasizing fresh, easy-to-make, and family-friendly recipes can appeal to a broad audience.

Target Customers

The ideal customer profile includes:

  • Home Cooks: Individuals who enjoy cooking at home and are always looking for new recipes and cooking tips.
  • Families: Parents who need quick, nutritious, and delicious meal ideas for their families.
  • Health-Conscious Shoppers: Consumers who prioritize healthy eating and are interested in fresh, wholesome ingredients.
  • Grocery Shoppers: Regular customers of Kroger and Albertsons who are looking for meal inspiration while shopping.

Illustrative examples:

  • A busy mom in Houston who shops at Kroger and needs quick dinner ideas.
  • A young professional in Seattle who shops at Albertsons and enjoys experimenting with new recipes on weekends.
  • A health-conscious individual in Phoenix who shops at Kroger and looks for nutritious meal options.

Potential Influencer Matches

Types of Influencers

  1. Food Bloggers and Chefs:

    • These influencers can create high-quality recipe content and share cooking tips.
    • They can reach home cooks and families looking for meal inspiration.
  2. Lifestyle Influencers:

    • Influencers who focus on family life, health, and wellness.
    • They can appeal to health-conscious shoppers and families.
  3. Local Influencers:

    • Influencers based in the specified regions (Houston, Denver, Cincinnati, Atlanta, Phoenix, SoCal, NorCal, Seattle, Mid-Atlantic, Jewel).
    • They can create localized content that resonates with the target audience in those areas.

Enriched Requirements

  • Follower Count: Over 50k on Instagram and TikTok.
  • Engagement Rate: Over 3% (2% acceptable).
  • Location: Lives in the specified regions for Kroger and Albertsons.
  • Content Restrictions: No recent posts from competitive retailers like Trader Joe's.
  • Content Type: Must include quality recipe content in their feed.
  • Activity: Must have posted in the last month.
  • Ad Saturation: Should not have an overly saturated, heavy paid ad feed.

Content Creation Ideas

General Ideas

  • Recipe Tutorials: Step-by-step videos or carousel posts showcasing easy-to-make recipes using ingredients from Kroger or Albertsons.
  • Meal Prep Guides: Tips and tricks for meal prepping for the week, featuring products from the stores.
  • Healthy Eating Challenges: 30-day healthy eating challenges with daily recipe ideas and grocery lists.

Creative Ideas

  • Cook-Along Live Sessions: Live cooking sessions where the influencer prepares a meal in real-time, encouraging followers to cook along with them.
  • Recipe Contests: Encourage followers to create their own recipes using specific ingredients and share them with a branded hashtag for a chance to be featured.
  • Behind-the-Scenes: A day in the life of the influencer, including a shopping trip to Kroger or Albertsons and cooking a meal with the purchased ingredients.

By leveraging these strategies, the brand can effectively engage its target audience and create a strong presence in the market.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Grocery and recipe content influencers
Campaign Objectives
Looking for Instagram and TikTok influencers with over 50k followers and an engagement rate above 2%. Influencers should be located in Houston, Denver, Cincinnati, Atlanta, Phoenix for Kroger, and SoCal, NorCal, Seattle, Mid-Atlantic, and Jewel for Albertsons. They should not have posted content from competitive retailers recently, should have quality recipe content on their feeds, should have posted in the last month, and should not have an overly saturated, heavy paid ad feed.
Influencer Persona
Influencers with over 50k followers, high engagement rate, located in specified regions, posting quality recipe content, and not overly saturated with paid ads.
Content Themes
#RecipeIdeas #HealthyEating #GroceryShopping
#1
HomeCooking Tamil
HomeCooking Tamil
@UCJ4GtMTfYIf72BCncn05ozw
IN
Simple Cooking with Everyday Ingredients Home Cooking Tamil brings to you a wide range of recipes in Tamil, with simple cooking methods using everyday ingredients available in our kitchens. We want to make your favorite recipes in an entertaining and informative way, aimed at helping home cooks at different skill levels. Check out our recipes and try your hand at cooking from cuisines like South Indian, North Indian, Chinese, Continental and much more. Impress your loved ones with your cooking and make your special occasions even better with our delightful recipes. Subscribe to our channel for new recipes every day and click the bell icon for notifications and don't miss a single update from us.
Followers
1.1M
Mega Influencer
Engagement Rate
0.0%
Last Post
2 weeks ago
85%Match Score
Fit for"Grocery and recipe content influencers"
This influencer has a significant following of 1,110,000, which exceeds the 50k requirement. The content focuses on a wide range of recipes, aligning well with the brand's desired recipe content. However, the location is not specified, which may affect the fit for the brand's regional targeting, but overall, this influencer is a strong candidate.
#2
Clinton Svatos
Clinton Svatos
@UC2vTnk_9S4FMbdvjLrqBYJw
US
Home Cook 👨‍🍳 Girl Dad 👭👭 Dad of a Diabadass💙💙💙 Biz Inquiries: clint@viralnationtalent.com
Followers
1.7M
Mega Influencer
Engagement Rate
0.3%
Last Post
3 weeks ago
85%Match Score
Fit for"Grocery and recipe content influencers"
With 1,740,000 subscribers and located in the US, this influencer meets the follower count and location requirements. However, there is no recent content from competitive retailers mentioned, and the channel description suggests a focus on home cooking, which aligns with the brand's recipe content needs. This influencer is a strong fit for the campaign.
#3
The Mediterranean Dish
The Mediterranean Dish
@UCVn4warYFHUopwaO4uR--jw
US
Easy, trusted recipes with big Mediterranean flavors! The Mediterranean Dish is the top and best website / resource for modern Mediterranean recipes & the Mediterranean diet. See more: https://TheMediterraneanDish.com. My name is Suzy Karadsheh, Chef and New York Times Bestselling Author, and here on The Mediterranean Dish, you will find easy, wholesome, and healthy recipes that celebrate the bold flavors of the Mediterranean from Southern Europe, to North Africa, and the Middle East. I am a true daughter of the Mediterranean. I was born on the coast of Egypt in the bustling cosmopolitan city of Port Said, the North entrance of the Suez Canal, & just a boat ride away from Italy, Greece, Turkey, Lebanon, Palestine and Israel. Learn how to make Greek food, Italian food, Moroccan, Middle Eastern, adapted with a modern twist for all the busy cooks and moms out there! Most of our recipes abide by the Mediterranean diet, but please consult a doctor for your dietary needs.
Followers
402.0K
Macro Influencer
Engagement Rate
0.1%
Last Post
2 weeks ago
75%Match Score
Fit for"Grocery and recipe content influencers"
This influencer has 402,000 subscribers and focuses on Mediterranean recipes, which aligns well with the brand's requirement for quality recipe content. They are located in the US, but it is unclear if they are in one of the specified regions. Their content style is suitable for the brand's messaging, making them a good candidate.
#4
fitfoodieselma
fitfoodieselma
@UCh-GXxkUCFItAvmkTlbnPTw
My New E-book: ”Healthy Eats That Taste Like Treats” is out now😍 I share easy gluten-free & IBS-friendly recipes here on my channel! I like to create healthier alternatives with nutritious ingredients that make our bodies feel good💛 I was diagnosed with IBS (Irritable Bowel Syndrome) when I was 15. That's why I follow a gluten-free diet and share gluten-free recipes here! However, if you aren't coeliac or intolerant to gluten, you can, of course, use regular flour in my recipes. My recipes are easily adaptable, so you can switch things up to your liking. I eat intuitively, so I don't count calories. I believe that everything in moderation is the key! I hope you’ll try my recipes and like them! If you have any recipe requests, you can write them to the comment sections of the videos. ✉️ collabs: kennedy@smallscreenmarketing.com
Followers
776.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Grocery and recipe content influencers"
This influencer has a follower count of 776,000, which exceeds the 50k requirement, and their content focuses on healthy recipes, aligning well with the brand's campaign goals. However, there is no information about their engagement rate or recent activity, which is crucial for determining fit. Overall, they are a strong candidate for the campaign.
#5
zain World
zain World
@UCTFD0lqobDAnYZxwHN8oJ5w
IN
Hi, I'm Zain World. My name is Sabira sideeque. I'm From Malappuram. I'm a housewife , writer and a youtuber. On this channel, it includes gardening, cooking, motivational messages and traveling. --------------------++++-------------------- I also do Paid Promotion. For more information Contact Whatsapp 7034020708 -------------------+++------------------------- If you want to know more about me, check out the link down below 👇 My Blog 🔺http://sabibava.blogspot.com/?m=0 Facebook 🔺https://m.facebook.com/100001357880047/ 🔺Instagram https://www.instagram.com/sabibava5/ Contact Whatsapp 7034020708
Followers
102.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Grocery and recipe content influencers"
This influencer has 102,000 subscribers, meeting the follower requirement. The content includes cooking, gardening, and motivational messages, but the focus on gardening may dilute the recipe content needed for the campaign. While the follower count is promising, the mixed content style may not align perfectly with the brand's needs, making this influencer a moderate fit.
#6
Just the Bells 10
Just the Bells 10
@UCECrsbh5uGFxnycSdq9XJ7w
US
✨Our Family of 10 ✨ We are just like you a family trying To make it in this crazy world 😋 Big Family Cooking😋 We are a family that loves to cook & share recipes that are easy & fast to make because let's face it life is busy, busy, busy ❣️Adoption & Foster Journey❣️ Our family was brought together by adoption through foster care & private adoption. We didn't plan on having 8 Sweet children but we are very thankful for each one of them ❄Yoopers from Michigan❄ We live in the cold 8 months out of the year & We love pasties, snow & living off of the most Beautiful Lake Superior ➡️SUBSCRiBE & LiKE⬅️ We would love to hear from you Our email: hbelle9999@aol.com Thankyou for your support & love for our family & are thankful & blessed Luke & Heather David, Robert, Joshua, Hailey & Brendon & Gideon, Izzy & Noah 🥰
Followers
383.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Grocery and recipe content influencers"
This influencer has 383,000 subscribers and focuses on family cooking, which aligns with the brand's requirement for recipe content. However, their location is not specified, making it difficult to determine if they fit within the required regions. Overall, they are a potential fit but lack clarity on location.