Beauty influencers aged 18-35, active on Instagram/YouTube/TikTok, specializing in hair care and styling.

Product Positioning

The product in question is a hairstyle tutorial, which can be positioned as a valuable resource for individuals looking to enhance their hairstyling skills. This can be marketed as a solution for those seeking to learn new techniques, stay updated with current trends, or simply improve their personal grooming. The tutorial can be positioned as both educational and inspirational, appealing to a wide range of consumers interested in beauty and personal care.

Target Customers

The ideal customer profile for a hairstyle tutorial includes:

• Young Adults and Teenagers: Individuals aged 16-30 who are interested in fashion and beauty trends.
• Beauty Enthusiasts: People who regularly follow beauty and fashion content and are keen on experimenting with new looks.
• Professionals in the Beauty Industry: Hairstylists or beauty professionals looking to expand their skill set.
• DIY Enthusiasts: Individuals who prefer to style their hair at home rather than visiting salons.

Potential Influencer Matches

• Beauty and Fashion Influencers: These influencers have a strong following among beauty enthusiasts and can effectively showcase the tutorial's value.
• Lifestyle Bloggers: Influencers who cover a range of topics, including beauty, can introduce the tutorial to a broader audience.
• Professional Hairstylists: Collaborating with hairstylists who have a social media presence can lend credibility and attract aspiring professionals.
• YouTube Creators: Video content creators who specialize in beauty and hair tutorials can demonstrate the tutorial in action, reaching a visual audience.

Content Creation Ideas

• Trend-Based Tutorials: Create content around current hairstyle trends, such as seasonal looks or celebrity-inspired styles.
• Before and After Transformations: Showcase dramatic changes using the tutorial techniques to highlight effectiveness.
• Interactive Q&A Sessions: Host live sessions where influencers answer audience questions while demonstrating the tutorial.
• User-Generated Content Campaigns: Encourage followers to share their results using the tutorial, creating a community-driven content series.

By leveraging these strategies, the hairstyle tutorial can effectively reach and engage its target audience, driving interest and participation.