Mega influencers with over 100 million followers, primarily US-based audience, high engagement and views, active on Instagram/YouTube/TikTok.

Product Positioning

The product or service being promoted is likely related to Halloween, given the category specified. In the existing market, Halloween-themed products or services can be positioned as essential for enhancing the festive experience. This could include costumes, decorations, party supplies, or even digital content like themed games or apps. The brand can leverage the excitement and creativity associated with Halloween to appeal to consumers looking for unique and engaging ways to celebrate.

Target Customers

The ideal customer profile would include individuals who are enthusiastic about Halloween and enjoy participating in related activities. This could include:

• Young adults and teenagers who are active on social media and enjoy sharing their Halloween experiences.
• Parents looking for family-friendly Halloween products or activities.
• Event organizers or party planners seeking unique Halloween-themed items.

These customers are likely to be interested in products that offer a fun, creative, and immersive Halloween experience.

Potential Influencer Matches

To reach the target customers effectively, the following types of influencers would be suitable:

• Mega Influencers: With over 100 million followers, these influencers can provide massive reach and visibility. They are ideal for creating buzz and excitement around the Halloween campaign.

• Niche Halloween Enthusiasts: Influencers who specialize in Halloween content, such as costume designers, makeup artists, or DIY decorators, can engage audiences with specific interests in Halloween.

• Family and Lifestyle Influencers: These influencers can appeal to parents and families looking for Halloween ideas and products.

Each type of influencer can help reach different segments of the target audience, ensuring a comprehensive campaign.

Content Creation Ideas

To align with the brand and potentially go viral, consider the following content ideas:

• Costume Challenges: Encourage influencers to create and share unique Halloween costumes, challenging their followers to do the same.

• DIY Decoration Tutorials: Collaborate with influencers to create step-by-step guides for making Halloween decorations at home.

• Halloween Storytelling: Partner with influencers to share spooky stories or experiences, engaging audiences with creative narratives.

• Interactive Contests: Host contests where followers can submit their Halloween-themed content for a chance to win prizes, encouraging user-generated content and engagement.

These ideas can help create engaging and shareable content that resonates with the target audience and enhances the Halloween experience.