Micro-influencers with at least 20,000 followers, focusing on fashion, lifestyle, and home decor content. Active on Instagram, YouTube, or TikTok.

Product Positioning

The brand focuses on promoting handloom clothing, kurtas, desi style, sustainable fashion, home decor, and tote bags. This positions the brand within the niche market of traditional and sustainable fashion, appealing to consumers who value cultural heritage, eco-friendly products, and unique home decor items. The brand can leverage the growing trend of sustainability and the increasing interest in traditional and artisanal products to differentiate itself in the market.

Target Customers

The ideal customer profile includes:

• Eco-conscious consumers: Individuals who prioritize sustainability and environmentally friendly products.
• Cultural enthusiasts: People who appreciate traditional and desi styles, and are interested in preserving cultural heritage.
• Fashion-forward individuals: Consumers who are looking for unique, stylish, and high-quality clothing and accessories.
• Home decor aficionados: Those who are interested in unique and artisanal home decor items.

Illustrative examples:

• A young professional late 20s who is passionate about sustainable fashion and often shares eco-friendly lifestyle tips on social media.
• A middle-aged homemaker who loves decorating their home with unique, handcrafted items and frequently posts about home decor on Instagram.
• A college student who enjoys wearing traditional clothing with a modern twist and follows various fashion influencers for style inspiration.

Potential Influencer Matches

Types of influencers suitable for promoting the product:

• Sustainable fashion influencers: These influencers focus on eco-friendly and sustainable fashion, and their followers are likely to be interested in handloom clothing and sustainable products.
• Cultural and traditional fashion influencers: Influencers who promote traditional and desi styles, and have a following that appreciates cultural heritage and artisanal products.
• Home decor influencers: Influencers who specialize in home decor and often feature unique, handcrafted items in their content.
• Micro-influencers with 20,000+ followers: Influencers with a smaller but highly engaged audience, which can lead to more authentic and impactful promotions.

Content Creation Ideas

Propose content topics and ideas that align with the brand and have the potential to go viral:

• Styling tips and lookbooks: Create posts and videos showcasing different ways to style handloom clothing, kurtas, and tote bags for various occasions.
• Behind-the-scenes content: Share the process of creating handloom clothing and home decor items, highlighting the craftsmanship and sustainability aspects.
• Cultural stories and heritage: Feature stories about the cultural significance of the products, and how they are made by artisans.
• Sustainable living tips: Collaborate with influencers to share tips on living a sustainable lifestyle, incorporating the brand's products.
• Home decor inspiration: Create posts and videos showing how to decorate different spaces using the brand's home decor items.
• User-generated content: Encourage customers to share their own photos and stories using the brand's products, and feature them on the brand's social media channels.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach its target audience and create a strong, authentic presence in the market.