MyInfluencer
Brief

Craftmanship, austria, lifestyle and travel

Influencer sollten in Österreich ansässig sein, im Alter von 25-45 Jahren, mit einem Fokus auf Handwerk, Lifestyle und Reisen. Bevorzugt werden kreative Köpfe, die eine Leidenschaft für lokale Kultur und Kunst haben.

Research Insight & Analysis

Product Positioning

The brand or service related to craftsmanship, Austria, lifestyle, and travel can be positioned as a premium offering that emphasizes quality, authenticity, and unique experiences. By highlighting the rich cultural heritage of Austria and its craftsmanship, the brand can appeal to consumers seeking genuine and artisanal products or experiences.

For new products, consider focusing on the intersection of luxury and sustainability, showcasing how the craftsmanship reflects both traditional techniques and modern values. This angle can resonate well with consumers who prioritize ethical consumption and unique travel experiences.

Target Customers

The ideal customer profile for this brand includes:

  • Affluent Travelers: Individuals aged 30-55 who enjoy luxury travel experiences and are willing to invest in high-quality, unique products. They often seek out destinations that offer cultural richness and artisanal craftsmanship.

  • Lifestyle Enthusiasts: Consumers who appreciate home decor, fashion, or accessories that reflect a high level of craftsmanship. They are typically active on social media and enjoy sharing their lifestyle choices.

  • Cultural Connoisseurs: People who have a keen interest in art, history, and culture, often looking for experiences that deepen their understanding of different cultures, particularly in Europe.

Potential Influencer Matches

  1. Travel Influencers: These influencers can showcase the beauty of Austria and its craftsmanship through stunning visuals and engaging storytelling. They can reach an audience that values travel and unique experiences.

  2. Lifestyle Influencers: Influencers who focus on home decor, fashion, or sustainable living can effectively promote products that embody craftsmanship. Their followers are often interested in quality and aesthetics, making them ideal for this brand.

  3. Cultural Influencers: Individuals who specialize in art, history, or cultural experiences can provide depth to the brand's narrative. They can engage audiences who appreciate the story behind craftsmanship and the cultural significance of products.

Content Creation Ideas

  • Behind-the-Scenes Craftsmanship: Create video content that showcases the artisans at work, highlighting the skills and techniques involved in creating the products.

  • Travel Diaries: Develop a series of blog posts or vlogs that document travel experiences in Austria, focusing on local craftsmanship and cultural experiences.

  • Sustainable Living Tips: Share content that educates consumers on how to incorporate artisanal products into their lifestyles, emphasizing sustainability and quality.

  • Interactive Social Media Campaigns: Encourage followers to share their own experiences with craftsmanship and travel, using a specific hashtag to create a community around the brand.

  • Collaborative Giveaways: Partner with influencers to host giveaways that feature products, encouraging engagement and expanding reach.

These content ideas can help build a strong brand presence and foster a community of engaged customers who appreciate craftsmanship and the unique offerings of Austria.

Curated Influencer List - Searching

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