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Brief

"Influencers to promote hard house music for my independent label "

Influencers to promote hard house music for my independent label

Research Insight & Analysis

Product Positioning

The product in question is hard house music promoted by an independent label. Hard house music is a subgenre of electronic dance music characterized by its fast tempo, energetic beats, and often aggressive sound. The independent label can position itself as a niche player in the electronic music scene, focusing on high-energy tracks that appeal to dedicated fans of the genre. Emphasizing the label's independence can also attract listeners who value unique and non-mainstream music.

Target Customers

The ideal customer profile for hard house music includes:

  • Age Group: Primarily 18-35 years old
  • Interests: Electronic dance music, clubbing, music festivals, DJ culture
  • Lifestyle: Active nightlife, frequent attendees of music events, tech-savvy, social media users
  • Geographic Location: Urban areas with vibrant nightlife scenes, such as major cities in the US, UK, and Europe

Illustrative Examples

  1. Young Professionals: Individuals in their mid-20s who work in creative industries and enjoy unwinding at clubs and music festivals on weekends.
  2. College Students: University students who are active on social media and enjoy discovering new music and attending live events.
  3. Music Enthusiasts: Hardcore fans of electronic music who follow multiple DJs and music labels, and are always on the lookout for new tracks and artists.

Potential Influencer Matches

DJs and Music Producers

  • Why: They have a direct connection with the target audience and can showcase the label's tracks in their sets.
  • Reach: Their followers are likely to be fans of electronic music and attend events where hard house music is played.

Music Bloggers and YouTubers

  • Why: They create content around music reviews, artist interviews, and festival experiences.
  • Reach: Their audience trusts their opinions and looks to them for new music recommendations.

Social Media Influencers

  • Why: Influencers on platforms like Instagram and TikTok can create engaging content that features the label's music.
  • Reach: They can reach a broad audience, including casual listeners who might become fans.

Event Promoters and Organizers

  • Why: They can feature the label's artists in their events and promote the music to attendees.
  • Reach: Their followers are likely to be event-goers who enjoy live music experiences.

Content Creation Ideas

General Ideas

  1. Track Previews: Short clips of upcoming releases to build anticipation.
  2. Behind-the-Scenes: Videos showing the production process or studio sessions with artists.
  3. Live Sets: Recordings of DJ sets featuring the label's tracks.

Creative Ideas

  1. Virtual DJ Battles: Host online DJ battles where participants use tracks from the label.
  2. Fan Remixes: Encourage fans to create and share their remixes of the label's tracks, with the best ones featured on the label's social media.
  3. Music Challenges: Create TikTok challenges using the label's music to encourage user-generated content and increase engagement.

By leveraging these strategies, the independent label can effectively promote its hard house music and reach a dedicated and enthusiastic audience.

Curated Influencer List
#1
EDM Worlds PLUR 🌏🫶
EDM Worlds PLUR 🌏🫶
@edmworld16
JP
music EDM Hardstyle Life💯🔥
Followers
1.3M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for influencers to promote hard house music for an independent label. Ideal influencers should have a strong presence in the electronic music scene and be able to create engaging content that resonates with hard house music fans."
This influencer has a very large following and a strong presence in the electronic music scene, particularly in EDM and hardstyle. Their content and audience align well with the brand's focus on hard house music.
#2
Juicy M ⚡️
Juicy M ⚡️
@djjuicym
ES
Dj / Producer
Followers
485.9K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers to promote hard house music for an independent label. Ideal influencers should have a strong presence in the electronic music scene and be able to create engaging content that resonates with hard house music fans."
This influencer is a DJ and producer with a strong following in the electronic music scene. Their content and audience align well with the brand's focus on hard house music.
#3
rebirthai.io
rebirthai.io
@rebirthai.io
GB
All-In-One Animation Studio AI | 3D | Generative Dubai - Based 🇦🇪
Followers
168.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers to promote hard house music for an independent label. Ideal influencers should have a strong presence in the electronic music scene and be able to create engaging content that resonates with hard house music fans."
This influencer has a strong presence in the electronic music scene, particularly in techno and rave music. Their content style and audience align well with the brand's focus on hard house music.
#4
Bad Boombox
Bad Boombox
@badboombox
BG
bouncy booty trance boi 🎧soundcloud/spotify: Bad Boombox music/mixes links👇
Followers
169.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers to promote hard house music for an independent label. Ideal influencers should have a strong presence in the electronic music scene and be able to create engaging content that resonates with hard house music fans."
This influencer has a strong presence in the electronic music scene, particularly in techno and house music, which aligns well with the brand's focus on hard house music. They can create engaging content that resonates with the target audience.
#5
ELECTRONIC MUSIC 🎧
ELECTRONIC MUSIC 🎧
@.electronicmusic
PA
NYGM 🇵🇦 Música Electronica 🔊🎧🎶❤️ Suscríbanse a mi canal de YouTube👇
Followers
193.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for influencers to promote hard house music for an independent label. Ideal influencers should have a strong presence in the electronic music scene and be able to create engaging content that resonates with hard house music fans."
This influencer has a strong presence in the electronic music scene and a passion for electronic music, making them a good fit for promoting hard house music. Their content style and audience align well with the brand's needs.
#6
𝕃𝔼𝕎𝕀𝕊 𝕁ℍ  𝔼𝕊𝕋ℝ𝔸𝔻𝔸
𝕃𝔼𝕎𝕀𝕊 𝕁ℍ 𝔼𝕊𝕋ℝ𝔸𝔻𝔸
@lewisjhose
PE
♥️Amo la música electrónica🎧
Followers
147.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for influencers to promote hard house music for an independent label. Ideal influencers should have a strong presence in the electronic music scene and be able to create engaging content that resonates with hard house music fans."
This influencer has a strong presence in the electronic music scene and a passion for electronic music, making them a good fit for promoting hard house music. Their content style and audience align well with the brand's needs.