Influencers should be based in Sri Lanka, focusing on health, wellness, and sustainable living. They should create content that promotes eco-friendly practices and a healthy lifestyle.

Product Positioning

The brand or product in question is likely focused on health, wellness, sustainable living, and eco-friendliness. In the Sri Lankan market, these themes resonate well with consumers who are increasingly conscious of their health and environmental impact. Positioning the product as a solution that not only enhances personal well-being but also contributes to a sustainable future can create a strong market presence. Highlighting local relevance, such as using Sri Lankan ingredients or supporting local communities, can further strengthen the brand's appeal.

Target Customers

The ideal customer profile includes individuals who are health-conscious, environmentally aware, and interested in sustainable living practices. These customers are likely to be:

• Young professionals and millennials who prioritize wellness and sustainability in their lifestyle choices.
• Families looking to adopt healthier and more eco-friendly habits.
• Individuals involved in fitness, yoga, or holistic health practices.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Health and Wellness Influencers: These influencers can share personal stories and tips on maintaining a healthy lifestyle, which aligns with the brand's focus on wellness.

• Eco-Friendly and Sustainable Living Advocates: Influencers who promote sustainable practices and eco-friendly products can help position the brand as a leader in sustainability.

• Local Sri Lankan Influencers: Engaging with influencers who have a strong local following can enhance the brand's authenticity and relatability within the Sri Lankan market.

Content Creation Ideas

• Sustainable Living Tips: Create content that offers practical advice on how to live sustainably, such as reducing waste or choosing eco-friendly products.

• Wellness Challenges: Organize wellness challenges that encourage followers to adopt healthier habits, with the influencers sharing their progress and experiences.

• Local Ingredient Spotlights: Highlight the use of local ingredients in the product, showcasing their benefits and cultural significance.

• Eco-Friendly Lifestyle Vlogs: Collaborate with influencers to create vlogs that document a day in their life focusing on health and sustainability, featuring the product as part of their routine.