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Brief

"Micro and nano influencers interested in health and beauty, age 25 years and over, female, Australian"

Micro and nano influencers interested in health and beauty, age 25 years and over, female, Australian

Research Insight & Analysis

This market segment is highly competitive, with numerous brands vying for attention. To stand out, the product should emphasize unique selling points such as natural ingredients, cruelty-free testing, or innovative formulations. Positioning the product as a premium, yet accessible option that caters to the specific needs of mature women can also be effective. Highlighting benefits like anti-aging properties, skin hydration, and overall wellness can resonate well with the target audience.

Target Customers

The ideal customer profile for this campaign includes:

  • Demographics: Women aged 25 and over, residing in Australia.
  • Interests: Health, beauty, skincare, wellness, and self-care.
  • Lifestyle: Likely to be health-conscious, interested in maintaining a youthful appearance, and willing to invest in quality beauty products.
  • Behavior: Active on social media platforms, particularly Instagram and YouTube, where they follow beauty and wellness influencers for tips and product recommendations.

Illustrative Examples

  1. Sarah, 30: A working professional who values quick and effective beauty routines. She follows beauty influencers for product reviews and skincare tips.
  2. Emma, 40: A stay-at-home mom who prioritizes natural and organic products for her skincare regimen. She is active in online beauty communities and trusts influencer recommendations.
  3. Lisa, 28: A fitness enthusiast who integrates wellness into her beauty routine. She looks for products that complement her healthy lifestyle and follows influencers who share similar values.

Potential Influencer Matches

Micro-Influencers

Micro-influencers typically have between 10,000 to 100,000 followers. They are known for their high engagement rates and close-knit communities. For this campaign, micro-influencers who focus on beauty, skincare, and wellness would be ideal. They can provide authentic reviews and tutorials, which can build trust and credibility for the product.

Nano-Influencers

Nano-influencers have fewer than 10,000 followers but often have very high engagement rates. They are seen as highly relatable and trustworthy by their audience. Collaborating with nano-influencers who are passionate about health and beauty can create a grassroots buzz around the product.

Content Creation Ideas

General Ideas

  1. Product Reviews: Influencers can share their honest opinions and experiences with the product, highlighting its benefits and unique features.
  2. Tutorials: Step-by-step guides on how to use the product effectively, showcasing its results.
  3. Before and After: Visual content demonstrating the product's impact over time.

Creative Ideas

  1. Skincare Routines: Influencers can incorporate the product into their daily skincare routines, providing a relatable context for their followers.
  2. Wellness Challenges: A 30-day beauty and wellness challenge where influencers document their journey using the product, encouraging their followers to join in.
  3. Live Q&A Sessions: Influencers can host live sessions to answer questions about the product, share tips, and engage directly with their audience.

By leveraging the authenticity and engagement of micro and nano influencers, the campaign can effectively reach and resonate with the target audience, driving both awareness and conversions.

Curated Influencer List
#1
E L E N I  M I L I O N I S  B E A U T Y
E L E N I M I L I O N I S B E A U T Y
@elenimilionisbeauty
Australia
Beauty Salon • Cosmetic Tattooing • Skin Treatments • Lash & Brow Specialist • Makeup & Hair • Cosmetic Nurse @infiniteaesthetiks 📍Ascot Vale, 3032
Followers
1.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for female micro and nano influencers aged 25 years and over, based in Australia, with an interest in health and beauty. Ideal influencers should create content related to health and beauty products or services."
This influencer is based in Australia and focuses on beauty and skincare, making them a strong fit for the brand's campaign.
#2
Matilda on Video
Matilda on Video
@UClLBaAzNuYzBSQjpDyp144w
AU
Hello there! My name is Matilda and I film flat lay product reviews and beauty tours 👋 I'm a skincare addict and makeup minimalist with a not so minimal collection. My channel is more about the content than the creator - I enjoy putting the focus on the products like a magazine spread with movement or flat lay come to life. Subscribe for new videos every week. Thanks for watching, see you next time! Matilda x
Followers
342.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for female micro and nano influencers aged 25 years and over, based in Australia, with an interest in health and beauty. Ideal influencers should create content related to health and beauty products or services."
This influencer is based in Australia and focuses on skincare and makeup, which aligns well with the brand's interest in health and beauty.
#3
Imogen Kaylie
Imogen Kaylie
@imogenkaylie
AU
Sharing Life 🕊️ YT: imogenkaylie 💌Imogenkaylie@gmail.com
Followers
15.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for female micro and nano influencers aged 25 years and over, based in Australia, with an interest in health and beauty. Ideal influencers should create content related to health and beauty products or services."
This influencer is based in Australia and focuses on makeup and skincare, which aligns well with the brand's interest in health and beauty.
#4
Ken Denis Smith
Ken Denis Smith
@mrkendenis
Australia
Makeup, Skincare & Haircare Try Ons 📍 Sydney, Australia 📧 PR: ken@cloutcommunications.com.au 💌 DM or email button
Followers
30.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for female micro and nano influencers aged 25 years and over, based in Australia, with an interest in health and beauty. Ideal influencers should create content related to health and beauty products or services."
This influencer is based in Australia and focuses on makeup, skincare, and haircare, which aligns well with the brand's interest in health and beauty.
#5
Skincare/Beauty/Fashion/Mum - UGC Creator
Skincare/Beauty/Fashion/Mum - UGC Creator
@candyfairy
Australia
40 - Qld Australia #duanesyndrome ♥Mummy x3 👱‍♀️Imbi 12 👱‍♂️Rory 10 👶Kyan 5 📷 #ContentCreator #Influencer PR/Collabs 📬diamondcandyfairy@gmail.com
Followers
9.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for female micro and nano influencers aged 25 years and over, based in Australia, with an interest in health and beauty. Ideal influencers should create content related to health and beauty products or services."
This influencer is based in Australia and focuses on beauty and lifestyle, making them a good fit for the brand's campaign.
#6
TheMakeupEnthusiast
TheMakeupEnthusiast
@UCSCLwmpNI4zZDOwtrsHQ0ow
AU
Welcome to my channel The Makeup Enthusiast. My name is Bettina and this is your go to channel for all things Aussie Beauty. Being an Aussie Girl absolutely obsessed with makeup I understand the struggle of getting makeup in Australia. That is why I started my Youtube channel. I spend my money testing Australian Made and Owned products so you don't have to and I let you know if they are worth your money. I upload new videos every Monday and Friday. I also go live on the last Saturday of every Month. Be sure to subscribe to my channel so you can keep up to date on all things Aussie Beauty. https://www.youtube.com/c/themakeupenthusiast
Followers
2.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for female micro and nano influencers aged 25 years and over, based in Australia, with an interest in health and beauty. Ideal influencers should create content related to health and beauty products or services."
This influencer is an Australian beauty enthusiast who reviews local products, aligning well with the brand's focus on health and beauty.