Health, wellness, and environmental advocates in India, aged 18-45, active on Instagram, YouTube, and Twitter.

Product Positioning

AllerAid is positioned as a health and wellness app specifically designed for the Indian market, addressing significant air quality issues. The app's unique features, such as real-time air quality updates, alerts for nearby crop burning, and a personalized Allergy-Free Score, make it a valuable tool for individuals and families concerned about air pollution and its health impacts. The app can be positioned as an essential tool for proactive health management in regions with prevalent air quality challenges.

Target Customers

The ideal customer profile for AllerAid includes:

• Health-conscious individuals: People who are proactive about managing their health and are interested in tools that help them monitor environmental factors affecting their well-being.

• Families with children: Parents who are concerned about the impact of air pollution on their children's health and are looking for ways to mitigate these effects.

• Individuals with respiratory issues: People suffering from asthma, allergies, or other respiratory conditions who need to monitor air quality closely to manage their symptoms.

• Environmentally aware individuals: People who are passionate about environmental issues and are interested in supporting solutions that address air pollution.

Potential Influencer Matches

• Health and wellness influencers: These influencers can effectively communicate the health benefits of using AllerAid, reaching audiences who are already interested in maintaining a healthy lifestyle.

• Parenting influencers: Influencers who focus on family and parenting can highlight the app's benefits for families, particularly in protecting children from poor air quality.

• Environmental activists: Influencers who advocate for environmental issues can emphasize the app's role in raising awareness about air pollution and promoting sustainable practices.

• Tech reviewers: Influencers who review mobile apps and technology can provide detailed insights into AllerAid's features, appealing to tech-savvy audiences.

Content Creation Ideas

• User testimonials: Share stories from users who have successfully managed their health with AllerAid, highlighting real-life benefits and experiences.

• Educational content: Create infographics or videos explaining the impact of air pollution on health and how AllerAid helps mitigate these effects.

• Challenges and campaigns: Launch a social media challenge encouraging users to share their Allergy-Free Scores or air quality updates, fostering community engagement.

• Collaborative content: Partner with influencers to create content that combines their expertise with AllerAid's features, such as a day-in-the-life video using the app.

• Seasonal tips: Provide tips on managing air quality during specific seasons, such as crop burning periods, and how AllerAid can assist in these times.