The brand appears to be focused on health and fitness, specifically targeting niches such as CrossFit, calisthenics, core workouts, and strength and conditioning. This positioning aligns well with the growing trend of functional fitness and holistic health. The brand can be positioned as a premium or specialized fitness solution that caters to individuals who are serious about their fitness routines and are looking for expert guidance and community support.
The ideal customer profile would include:
Illustrative examples:
By leveraging these strategies, the brand can effectively reach its target audience and create a strong presence in the health and fitness market.
Extracted from Campaign Brief & Market Analysis