MyInfluencer
Brief

"Influencers for Health and fitness mostly specialized in cross fit, calisthenics, core workouts, strenth and conditionoing with Macro follower range from Bangalore location"

Health and fitness influencers in Bangalore

Research Insight & Analysis

Product Positioning

The brand appears to be focused on health and fitness, specifically targeting niches such as CrossFit, calisthenics, core workouts, and strength and conditioning. This positioning aligns well with the growing trend of functional fitness and holistic health. The brand can be positioned as a premium or specialized fitness solution that caters to individuals who are serious about their fitness routines and are looking for expert guidance and community support.

Target Customers

The ideal customer profile would include:

  • Fitness Enthusiasts: Individuals who are already engaged in fitness activities and are looking to diversify their routines with specialized workouts.
  • Young Professionals: People in their 20s and 30s who are health-conscious and have disposable income to spend on fitness-related products and services.
  • Athletes: Amateur and semi-professional athletes who require specialized training for performance enhancement.
  • Health-Conscious Individuals: People who are focused on maintaining a healthy lifestyle and are interested in the latest fitness trends.

Illustrative examples:

  • A 28-year-old software engineer in Bangalore who spends his weekends doing CrossFit and is looking for new workout routines.
  • A 35-year-old marketing executive who practices calisthenics and follows fitness influencers for tips and motivation.
  • A 25-year-old college student who is into strength and conditioning and follows a strict workout regimen.

Potential Influencer Matches

Micro-Influencers (10k-50k followers)

  • Local Fitness Trainers: Trainers based in Bangalore who specialize in CrossFit, calisthenics, and strength training. They can provide authentic and relatable content.
  • Fitness Enthusiasts: Individuals who have a dedicated following and share their personal fitness journeys, tips, and routines.

Macro-Influencers (50k-500k followers)

  • Fitness Coaches: Well-known fitness coaches who have a broader reach and can provide expert advice and workout plans.
  • Athletes: Local athletes who are involved in CrossFit competitions or other fitness events. They can bring credibility and a competitive edge to the brand.

Celebrity Influencers (500k+ followers)

  • Fitness Icons: Nationally recognized fitness personalities who can bring significant attention to the brand. They can be used for major campaigns and brand endorsements.

Content Creation Ideas

General Ideas

  • Workout Routines: Step-by-step guides for CrossFit, calisthenics, and core workouts.
  • Fitness Challenges: Monthly or weekly fitness challenges that engage the audience and encourage participation.
  • Nutrition Tips: Advice on diet and nutrition that complements the workout routines.

Creative Ideas

  • Transformation Stories: Featuring real-life transformation stories of individuals who have achieved their fitness goals using the brand's products or services.
  • Live Workouts: Hosting live workout sessions with influencers to engage the audience in real-time.
  • Behind-the-Scenes: Showcasing the daily routines and training sessions of influencers to provide an inside look at their fitness journeys.
  • Collaborative Content: Partnering with multiple influencers to create collaborative workout videos, challenges, or Q&A sessions.

By leveraging these strategies, the brand can effectively reach its target audience and create a strong presence in the health and fitness market.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Health and fitness influencers in Bangalore
Campaign Objectives
Looking for health and fitness influencers in Bangalore with a macro follower range. Ideal influencers should specialize in cross fit, calisthenics, core workouts, and strength and conditioning. Content should include workout routines, fitness tips, and diet advice.
Influencer Persona
Health and fitness influencers specializing in cross fit, calisthenics, core workouts, and strength and conditioning, located in Bangalore, with a macro follower range.
Content Themes
#CrossFit #Calisthenics #CoreWorkouts
#1
Gym boy
Gym boy
@gym_fitness_408
India
Lift | Weight | Gym 🥇 Work for your success 📃 Daily Fitness content 💸Paid Promotions available💸
Followers
442.4K
Macro Influencer
Engagement Rate
0.1%
Last Post
3 weeks ago
75%Match Score
Fit for"Health and fitness influencers in Bangalore"
This influencer focuses on daily fitness content and has a strong engagement with their audience, which aligns with the brand's goals. They are located in India, but not specifically in Bangalore, which is a slight mismatch. Their content style is consistent with the brand's desired style, making them a reasonable fit.
#2
Weightloss | Homeworkout | Women fitness 💪🏻
Weightloss | Homeworkout | Women fitness 💪🏻
@weightloss_daily_exercise_tips
India
💁🏼 | Daily workout video 🇺🇸 🧘 🎯 | Helping you build healthier habits 🧘🏻‍♀️ | Wanna Transform Yourself ? 🚨 | There are actions, big or small.
Followers
191.4K
Macro Influencer
Engagement Rate
0.1%
Last Post
3 weeks ago
75%Match Score
Fit for"Health and fitness influencers in Bangalore"
This influencer shares daily workout videos and promotes healthier habits, which aligns with the brand's content ideas. They are located in India, which meets the location requirement, but do not specifically mention cross fit or calisthenics. The location is a match, but the lack of specific content focus limits their overall fit.
#3
Reenu Thakur
Reenu Thakur
@reenuthakur21
India
Athlete @thedrchoice | “DCREENU07”
Followers
451.5K
Macro Influencer
Engagement Rate
9.4%
Last Post
3 weeks ago
75%Match Score
Fit for"Health and fitness influencers in Bangalore"
This influencer is an athlete and focuses on fitness, which aligns well with the brand's requirements. They are located in India, but not specifically in Bangalore, which is a slight mismatch. Their content style is engaging and relevant, making them a reasonable fit.
#4
Sam Khan
Sam Khan
@imsamkhanofficial
India
📍Delhi, India 10 Million+ Supporters (YT+FB)👇🏻 Backup Page : @sam.khan.vines Founder : @firstneed_nutrition Dm/Email for collaboration 📧
Followers
955.6K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Health and fitness influencers in Bangalore"
This influencer has a large following and engages in fitness-related content, which aligns with the brand's requirements. However, they are located in India, but not specifically in Bangalore, which is a slight mismatch. Their content style is engaging and relevant, making them a reasonable fit.
#5
Kartik Rathi
Kartik Rathi
@kartik_rathi_rathi
India
Bodybuilding ❤️ जय श्री राम ❤️ @guardiangnc - KARTIK101 @wellcore.in - Rathi10 Mail For Collaboration✉️ tonyrathi869084@gmail.com
Followers
636.7K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Health and fitness influencers in Bangalore"
This influencer focuses on bodybuilding and fitness motivation, which aligns well with the brand's requirements. They are located in India, but not specifically in Bangalore, which is a slight mismatch. Their content style is relevant, making them a reasonable fit.
#6
GYM FREAKS
GYM FREAKS
@gymfreaks.hub
India
Gym related content everyday 🗣️ For paid promotions, click “contact/email” 📥
Followers
32.5K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Health and fitness influencers in Bangalore"
This influencer creates gym-related content daily, which aligns with the brand's focus on workout routines and fitness tips. They are located in India, but not specifically in Bangalore, which is a minor issue. Their content style is consistent with the brand's desired style, making them a reasonable fit.