MyInfluencer
Brief

"Health and Wellness influencers in USA. Men aged above 30 years"

Health and Wellness for men over 30

Research Insight & Analysis

Product Positioning

The query specifies a focus on health and wellness, targeting men aged above 30 years in the USA. This demographic is likely interested in maintaining or improving their health, fitness, and overall well-being. The product or service could be positioned as a solution for common health concerns in this age group, such as weight management, muscle building, mental health, or chronic disease prevention. Emphasizing the benefits of a healthier lifestyle, longevity, and improved quality of life can resonate well with this audience.

Target Customers

The ideal customer profile includes:

  • Age: Men aged 30 and above
  • Location: USA
  • Interests: Health, fitness, wellness, nutrition, mental health, and preventive healthcare
  • Lifestyle: Likely to be professionals, possibly with families, who are looking to balance work, family, and personal health
  • Challenges: Time constraints, stress management, maintaining physical fitness, and preventing age-related health issues

Illustrative examples:

  1. John, 35: A busy professional working in a corporate job, looking for efficient workout routines and healthy meal plans to stay fit.
  2. Mike, 40: A father of two who wants to set a healthy example for his kids and manage stress through mindfulness and exercise.
  3. David, 50: An individual focused on preventing chronic diseases and maintaining an active lifestyle as he ages.

Potential Influencer Matches

Fitness Trainers

Influencers who are certified fitness trainers can provide workout routines, fitness tips, and motivation. They can reach the target audience by demonstrating effective exercises and sharing success stories.

Nutritionists and Dietitians

These influencers can offer advice on healthy eating, meal planning, and nutritional supplements. They can create content around balanced diets, weight management, and specific dietary needs for men over 30.

Health Coaches

Health coaches who focus on holistic wellness, including mental health, stress management, and lifestyle changes, can resonate well with the target audience. They can provide practical tips and personal development strategies.

Medical Professionals

Doctors or healthcare professionals who specialize in men's health can offer credible advice on preventive healthcare, managing chronic conditions, and overall well-being.

Lifestyle Influencers

Influencers who focus on a balanced lifestyle, including fitness, nutrition, mental health, and family life, can appeal to men looking to improve their overall quality of life.

Content Creation Ideas

General Ideas

  • Workout Routines: Create videos or posts demonstrating effective workout routines for different fitness levels.
  • Healthy Recipes: Share easy-to-make, nutritious recipes that cater to busy lifestyles.
  • Wellness Tips: Provide tips on managing stress, improving sleep, and maintaining mental health.
  • Success Stories: Feature testimonials and success stories from men who have achieved their health goals.

Creative Ideas

  • 30-Day Challenges: Launch a 30-day fitness or wellness challenge with daily tasks and progress tracking.
  • Live Q&A Sessions: Host live sessions with fitness trainers, nutritionists, or health coaches to answer audience questions.
  • Collaborative Content: Partner with other influencers to create joint content, such as workout videos, cooking demos, or wellness workshops.
  • Interactive Polls and Surveys: Engage the audience with polls and surveys to gather insights and tailor content to their preferences.

By leveraging these strategies, the marketing campaign can effectively reach and engage the target audience, promoting health and wellness among men aged above 30 in the USA.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Health and Wellness for men over 30
Campaign Objectives
Looking for male health and wellness influencers in the USA, aged above 30 years. Ideal influencers should focus on health tips, wellness routines, fitness advice, and lifestyle content. Target audience is men over 30 years old.
Influencer Persona
Male health and wellness influencers in the USA, aged above 30 years.
Content Themes
#HealthAndWellness #MensHealth #WellnessJourney
#1
Ryan Fernando
Ryan Fernando
@ryan_nutrition_coach
India
Olympic Sports Nutritionist Founder @qua.nutrition All my links 👇
Followers
1.4M
Mega Influencer
Engagement Rate
0.3%
Last Post
3 weeks ago
85%Match Score
Fit for"Looking for male health and wellness influencers in the USA, aged above 30 years. Ideal influencers should focus on health tips, wellness routines, fitness advice, and lifestyle content. Target audience is men over 30 years old."
As an Olympic sports nutritionist, this influencer has a strong focus on health and fitness, which aligns well with the brand's requirements. Their content is likely to resonate with men over 30 looking for fitness advice and healthy eating tips. This influencer is a strong fit for the campaign.
#2
Matt Crouch
Matt Crouch
@mcfitness365
United Kingdom
💪🏻 Help you lose fat/build muscle w/ tailored workout & meal plans 👌🏻 Daily nutrition/fat loss/muscle building tips 👊🏼 Ex Military PT 💡Start now ⬇️
Followers
86.0K
Micro Influencer
Engagement Rate
0.1%
Last Post
3 weeks ago
85%Match Score
Fit for"Looking for male health and wellness influencers in the USA, aged above 30 years. Ideal influencers should focus on health tips, wellness routines, fitness advice, and lifestyle content. Target audience is men over 30 years old."
This influencer provides tailored workout and meal plans, which aligns well with the brand's focus on health tips and fitness advice for men over 30. The content style is relevant and could effectively integrate the brand's products or services. Therefore, this influencer is a strong fit for the campaign.
#3
Matti Hellriegel
Matti Hellriegel
@testonergy
United States
The number #1 testosterone coaching 🇩🇪 made in Germany ⚡️ Maximum masculinity, maximum power. 📲 DM "Testo" to start 1:1 with Testonergy
Followers
117.1K
Macro Influencer
Engagement Rate
0.6%
Last Post
3 weeks ago
80%Match Score
Fit for"Looking for male health and wellness influencers in the USA, aged above 30 years. Ideal influencers should focus on health tips, wellness routines, fitness advice, and lifestyle content. Target audience is men over 30 years old."
This influencer focuses on testosterone coaching and biohacking, which directly appeals to men and aligns with the brand's target audience. Their content is relevant to health and wellness, particularly for men over 30. This makes them a suitable candidate for the campaign.
#4
Susie
Susie
@health_with_susie
United States
Daily men’s health secrets 🤫 Best Amazon Product for Men ⬇️
Followers
6.7K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Looking for male health and wellness influencers in the USA, aged above 30 years. Ideal influencers should focus on health tips, wellness routines, fitness advice, and lifestyle content. Target audience is men over 30 years old."
This influencer focuses on men's health tips, which aligns well with the brand's target audience of men over 30. The content style and messaging are relevant to the campaign's focus on health and wellness. Therefore, this influencer is a good fit for the campaign.
#5
PRIME PHYSIQUE | HEALTH | BIOHACKING | GYM
PRIME PHYSIQUE | HEALTH | BIOHACKING | GYM
@prime_physique_coach
Poland
HEALTH /FITNESS COACH WANNA LIVE LONGER AND BETTER?! Get Pure Shilajit on Amazon🍃⬇️ #HealthyLiving #Diet #Longevity #Biohacking
Followers
81.5K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Looking for male health and wellness influencers in the USA, aged above 30 years. Ideal influencers should focus on health tips, wellness routines, fitness advice, and lifestyle content. Target audience is men over 30 years old."
This influencer promotes health and fitness coaching, which aligns with the brand's focus on wellness for men over 30. Their content style is motivational and could effectively integrate the brand's products. This influencer is a good fit for the campaign.
#6
Men Health Secrets
Men Health Secrets
@men_healthsecrets
United States
Men Health Tips doctors keep in secret🤫 Best Amazon Product for Men ⬇️
Followers
52.1K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Looking for male health and wellness influencers in the USA, aged above 30 years. Ideal influencers should focus on health tips, wellness routines, fitness advice, and lifestyle content. Target audience is men over 30 years old."
This influencer focuses on men's health tips, which aligns well with the brand's target audience of men over 30. The content style and messaging are relevant to the campaign's focus on health and wellness. Therefore, this influencer is a good fit for the campaign.