Brief
Influencers for health and wellness products in the United States that are looking to collaborate with small businesses
Health and wellness influencers based in the United States, interested in collaborating with small businesses. They should create content related to health, wellness, fitness, nutrition, and self-care.
Research Insight & Analysis
The user's query indicates a focus on health and wellness products in the United States. This market is highly competitive, with a wide range of products aimed at improving physical and mental well-being. To position the brand effectively, it is essential to highlight unique features such as natural ingredients, scientific backing, or specific health benefits (e.g., improved energy, better sleep, enhanced immunity). Emphasizing the brand's commitment to quality, sustainability, and ethical practices can also differentiate it from competitors.
The ideal customer profile for health and wellness products typically includes individuals who are health-conscious, proactive about their well-being, and interested in maintaining a balanced lifestyle. These customers often fall into the following categories:
- Fitness Enthusiasts: People who regularly engage in physical activities such as gym workouts, yoga, or running.
- Health-Conscious Consumers: Individuals who prioritize healthy eating, natural supplements, and holistic health practices.
- Busy Professionals: Those looking for convenient health solutions to fit into their hectic schedules.
- Aging Population: Older adults seeking products to support their health and vitality.
To effectively reach the target customers, the following types of influencers would be suitable:
- Fitness Influencers: These influencers can showcase the product's benefits in their workout routines, demonstrating how it enhances performance and recovery.
- Health and Wellness Bloggers: Bloggers who focus on nutrition, mental health, and holistic living can provide in-depth reviews and personal testimonials.
- Lifestyle Influencers: Influencers who share their daily routines and healthy habits can integrate the product into their content, appealing to a broad audience.
- Micro-Influencers: Influencers with smaller but highly engaged followings can create authentic and relatable content, making them ideal for small businesses looking to build trust and credibility.
To maximize the impact of the influencer collaborations, consider the following content ideas:
- Product Reviews and Testimonials: Influencers can share their personal experiences with the product, highlighting its benefits and effectiveness.
- How-To Guides and Tutorials: Create content that demonstrates how to incorporate the product into daily routines, such as smoothie recipes, workout supplements, or self-care rituals.
- Challenges and Giveaways: Engage the audience with interactive content, such as fitness challenges or product giveaways, to increase visibility and engagement.
- Behind-the-Scenes Content: Share the story behind the product, including the brand's mission, production process, and commitment to quality, to build a deeper connection with the audience.
By leveraging these strategies, the brand can effectively position itself in the health and wellness market, reach its target customers, and create engaging content that resonates with the audience.
Influencer Match List
Influencer Matching Criteria
Extracted from Campaign Brief & Market Analysis
- Target Market
- Health and wellness influencers in the USA
- Campaign Objectives
- Looking for health and wellness influencers in the United States who are interested in collaborating with small businesses. Ideal influencers should create content related to health, wellness, fitness, nutrition, and self-care. The target audience is health-conscious individuals in the USA.
- Influencer Persona
- Health and wellness influencers based in the United States, interested in collaborating with small businesses. They should create content related to health, wellness, fitness, nutrition, and self-care.
- Content Themes
- #Health #Wellness #HealthyLiving
- Platform
- TikTok,Instagram
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68+Candidates with Quick Search
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#1.Health Tips
92%
Match Score
@Health Tips
Follow for the health tips they don't teach in school✨
Get PROMIX Probiotics on Amazon👇🏻
Followers:
786.9K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
98947
Location:
United States
Fit for"Health and wellness influencers in the USA"
This influencer focuses on health tips and wellness, which aligns well with the brand's focus. Their content style and tone are suitable for promoting health products. They are based in the United States and seem to have a genuine interest in health and wellness.
#2.Steph Grasso, MS, RD
92%
Match Score
@Steph Grasso, MS, RD
🥗 Registered Dietitian
🏡 New homeowner
🐾Golden retriever momma
Followers:
2.2M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
43036
Location:
US
Fit for"Health and wellness influencers in the USA"
This influencer is a registered dietitian who shares health and wellness content, which aligns with the brand's focus. Their content style and tone are suitable for promoting health products. They are based in the US and seem to have a genuine interest in health and wellness.
#3.titusunlimited
90%
Match Score
@titusunlimited
Health/Lifestyle Coach
Helping People Look Good & Feel Better
Featured in: ESPN | TMZ | Muscle & Fitness | BET
@unlimitedsupplements ⤵️
Followers:
555.0K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
18170
Location:
United States
Fit for"Health and wellness influencers in the USA"
This influencer is a health and lifestyle coach based in the US, making them a good fit for the brand's campaign. Their content aligns well with the brand's focus on health and wellness.
#4.Grace | Holistic Nutritionist
90%
Match Score
@Grace | Holistic Nutritionist
🌱Holistic Nutritionist 🌱
Gut Health & Hormones
Nutrition programs 👇🏼
Followers:
238.5K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
8014
Location:
US
Fit for"Health and wellness influencers in the USA"
This holistic nutritionist focuses on gut health and hormones, which aligns with the brand's health and wellness focus. The influencer's content style and tone are appropriate for promoting health products. They are based in the US and seem to have a genuine interest in health and wellness.
#5.NutritionBabe
90%
Match Score
@NutritionBabe
MS RD dietitian, mom of 3, lost 💯 lbs & keeps it real COOKBOOK & PLATES👇🏻👇🏻
Followers:
2.0M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
26948
Location:
US
Fit for"Health and wellness influencers in the USA"
This influencer is a dietitian and mom who shares healthy recipes and nutrition tips, aligning well with the brand's focus on health and wellness.
#6.Bearenger
90%
Match Score
@Bearenger
Let’s feel good 🤸♀️
Follow for health & wellness! 🥑
💻 hello@bearenger.com
Followers:
1.5M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
8464
Location:
US
Fit for"Health and wellness influencers in the USA"
This influencer focuses on health and wellness, which aligns with the brand's focus. Their content style and tone are suitable for promoting health products. They are based in the US and seem to have a genuine interest in health and wellness.